Wednesday, November 18, 2015

3 Ways to Grow Your Business Connections



Is it worth your time to make new connections and build your network?

A business is nothing without connections.  As business owners we consume most of our time with day-to-day tasks of running our companies that we neglect building our network of connections.

Here are a few ways you can effectively make new connections:

Attend Face to Face Networking Events
Getting out and introducing yourself to like-minded people is a great way to hand out and receive business cards so you can build your connections.

Get Involved
Sponsor an event or donate your time and volunteer at events, it’s a great way to meet new people and grow your network.

Get Social
Create a free profile on WNFP website and browse 100’s of professionals; send a quick note introducing yourself. You can also get connected with WNFP on other social media platforms, click here to join us and state engaging and making new connections with people.




ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!

Tuesday, November 17, 2015

5 Effective Ways to Get New Customers at Business Events

Do you find it a challenge to getting new customers?

Finding new customers is a challenge for every business and could take different types of strategies.  The most common strategies are face-to-face networking events, social media and the traditional snail mail.

In order to find and attract new customers you must get the visibility your company needs to gain exposure.

If you’re looking to attract new business or service new clients here’s how event marketing can help turn prospects into paying customers.

Give Something Away
Participate in donating a raffle prize giveaway it can lead to new business.  You can donate a service discount or product samples.  Whether the items donated from your company or your purchase it to donate, it can offer your company valuable visibility.

Meeting People
Attending events are a great way to meet people; most people purchase tickets to attend events, why should you do what other do; stand out from the crowd, invest as a sponsor of the event or other marketing opportunities to promote your business at the event to expand your visibility.

Build Relationships
Introduce yourself and business to other attendees, but don’t come off too strong trying to make a sale, your goal is to increase visibility with attendee. Develop a connection and find ways you can help others and in return people would be comfortable referring you customers.

Follow Up
Don’t neglect to follow up those you met or visited your table at the event.  You can follow up with a short “Thank You” email, for visiting your table and expressing interest in your products or services.

Be Consistent
You must be consistent with your event marketing strategies for positive results. Once is not enough to build relationships and referrals for new customers.

Event marketing has allowed me to build my network of professional connections, increased my referral base and increased my sales.

If you’d like to find out how you can partner with Westchester Networking for Professionals, visit our Events Calendar to learn when the next event will take place to get involved and integrate event marketing into your small business marketing strategy to help grow your business.

Click here to learn more about WNFP's event marketing opportunities!



ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!


Tuesday, November 10, 2015

4 Ways to Build Your Small Business Brand Awareness

Did you know that branding is just as important for small businesses as it is for large corporations?

Many small business owners I talk to understand that branding is essential to their business, but a surprisingly high number of them don't really know why.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo and communicate your brand.

Event marketing can be an integral part of how you can build your company’s brand and increase awareness.


So what do you need to do?

  1. Get a great logo. Event marketing allows you to showcase your business logo on the event marketing materials such as email blasts, calendar postings and event fliers.  
  2. Develop a tagline. Use event marketing to share your company’s memorable, meaningful and concise statement that captures the essence of your brand.
  3. Design creative marketing materials (business cards, brochures etc…). Promote your company’s marketing materials at business events. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
  4. Be consistent. You must be consistent with your event marketing strategies for positive results. Once is not enough to build your brand awareness.


Event marketing has allowed me to build my network of professional connections, increased my referral base and increased my sales.

If you’d like to find out how you can partner with Westchester Networking for Professionals, visit our 
Events Calendar to learn when the next event will take place to get involved and integrate event marketing into your small business marketing strategy to help grow your business.

Click here to learn more about WNFP's event marketing opportunities!


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.

Stay Connected with WNFP!

Monday, November 9, 2015

ANNOUNCEMENT: 2016 VIP Membership Enrollment Now Open

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!
Like us on Facebook! Connect on LinkedIn! Follow us on Twitter! Google Plus! Google Plus!

Business Organization Offers New Membership Benefits for 2016

SUMMARY:  Membership with a business organization provides businesses with the opportunity to make professional connections and expand their business.

Monday, November 9, 2015 – Westchester County, NY

 Westchester Networking for Professionals (WNFP) is proud to announce that they are no accepting applications for 2016 VIP Membership enrollments. WNFP is dedicated to helping small businesses and entrepreneurs develop and grow.  Whether you’re a startup company, emerging business or individual looking for ways to network with like-minded professionals, gain additional exposure, expand your business or/and increase your company’s brand awareness and credibility; WNFP can offer affordable opportunities to help create a positive impact and advancement your business interests and personal quality of life to take you to the next level.
 WNFP partners with over 800 members and investors located in Westchester County, NY and surrounding areas. Members have immediate access to services and exclusive benefits including, networking events, educational workshops, advertising and marketing programs.
 WNFP membership allows business owners and entrepreneurs to have a voice in the community, connecting you to other business professionals and providing you and your business with instant exposure to new customers.
 VIP Membership rates start at $69.00 for a full year and new members who enroll prior to the official 2016 enrollment date of January 1, 2016 will be an active member through to December 31, 2016.
 “Whether you choose our standard or enhanced VIP membership options, Westchester Networking for Professionals provides valuable resources that support your business throughout the year,” says Founder, Theresa Todman.
The mission of WNFP is to provide alternatives that their community of business professionals can utilize to enhance their business, professional growth and development through events, services and programs.

 For more information about Westchester Networking for Professionals VIP membership options or to learn more about the organization call (914) 266-0347 or visit their website at http://www.wnfp.org

Wednesday, November 4, 2015

5 Benefits to Giving Back To Your Community This Thanksgiving



Giving back is the easiest most rewarding way to help someone else. There are a number of ways business owners and entrepreneurs can give back to their community this holiday.

There are a variety of benefits to you and your company when giving back to your community this holiday.  Below is 5 ways you can benefit:

  1. Giving back improves a company's brand awareness with community members and employees who live and work in the area. 
  2. Giving back can foster growth in a company or for an entrepreneur by providing an opportunity to listen and learn from the community (what it wants, what it needs, and what it means to give). The act of giving back doesn’t have to proceed without thought of what the company needs or even what the company desires to give. 
  3. Giving back, especially on an individual level (such as tutoring, mentoring a child or volunteering in a soup kitchen), is good for your health.
  4. Maybe you’re looking for a career change or a career boost, a volunteer opportunity would be a great and beneficial way to begin.
  5. Having a stake in the community means coming in contact with community members who may often be overlooked, ignored, or outright scorned depending on their situations. 

Business organizations like Westchester Networking for Professionals decided to give back this holiday by hosting a Thanksgiving Food Drive, collecting non perishable food items and a Membership Drive which they will donate 15% of new membership enrollments the organization receives back to a local charity that helps homeless and needy families in the area.

What will you be doing this holiday season to give back to your community? Please feel free to share your thoughts below in the comment section.




Source: http://borgenproject.org/


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!