Showing posts with label building strong relationships. Show all posts
Showing posts with label building strong relationships. Show all posts

Thursday, August 30, 2018

5 Ways to Create Great Relationships at Work and Beyond


Building solid relationships is a key part of being successful at work and beyond. Just think of the people you know who are successful. Most likely, they have an ability to create and sustain connections. But don’t just take my word for it. A Harvard study found that 85% of professional success comes from people skills, so it should come as no surprise that it’s impossible to have true success in all facets of life without building and sustaining outstanding relationships.

Relationships are at the heart of working, creating communities, driving change, and having a healthy self-image. The most critical relationship we each have is the one that we have with ourselves. Without a positive relationship with ourselves, every other relationship we have is in jeopardy. The best relationships are built on vulnerability and an openness to show our weaknesses, and this is true whether the relationship is with a colleague, spouse, relative, or friend.

Build Strong Relationships and Reap the Benefits

Equally important is that people who build great relationships always look for the positive in the world and in others. They want the best for the people they know and celebrate their successes. Here are five ways to create genuine connections that matter.


  • Act on the intent to do something nice for others. The key is to not just think about other people, but to act on those thoughts. Consciously and continually contribute to others’ quality of life in a meaningful way. This can be a genuine compliment, a thoughtful note, or passing along something you know they’re interested in and would be excited to receive. The habit is thinking about what other people would want and what you can give. People tell us it’s important to listen and pay attention. Remembering the things that are important to others is a simple starting point. The approach is to give more than you take. The motto of this habit is simple: giving is living.

  • Intuitively support others, especially when the need isn’t obvious. When we lose a loved one, the support that friends provide is often never forgotten. The value of the relationship we feel can’t be overstated. People who build exceptional relationships, however, pay special attention to the lives of others so they can tell when they’re struggling or going through a tough time – even when it isn’t as obvious as losing a loved one. They have a so called “empathy sensor” on high alert to notice the little things that might be distracting people they care about. When they notice something is up, they show up, step up, and intuitively know what to do to let the other person know they’re not alone. They don’t do this because they want to build better relationships, but because they care.

  • Be happy when others succeed. The unhealthy competition we feel when we’re young – for grades, sports, recognition, making the team or club, and for being accepted – can easily slide into adult life. The habit of celebrating the success of others, instead of being jealous that their success is not your own, can be immediately felt by the people experiencing success. Ask a good friend, or just ask yourself: “Who do you think is truly happy for your success?” It’s stunning how quickly an answer will come. You just know. The habit of great relationship builders is to embrace an abundance mentality and to be just as happy for the success of others as if it were your own!

  • Be actively curious about what other people think. Being curious about what others think means you suspend your opinions and conclusions to thoughtfully consider those of others, especially when they’re different and diverse. Loosening your grip on your point of view and exploring the whys, whats, and hows of what others think requires discipline – and it’s a habit of the best relationship builders. Most of us are too busy thinking about what we want to say next to really listen to what the other person is saying, but when we do listen, we build powerful relationships.

  • Take responsibility for more than you deserve. Relationships and life get easier when you learn to accept the apologies you never got. A colleague once summed it up this way: “Being in relationships is more important than being right.” A friend feels slighted; a customer complains about a service; an argument has many changing pieces. It’s better to be in relationship than to be right, and this means that whatever the issue, and regardless of who is at fault, some of the best relationship builders step in and take the hit. Few acts are more selfless than taking an undeserved hit.




What’s your number one tip for building strong relationships?




Source: https://www.business2community.com/
Image Credit: StartupStockPhotos / Pixabay

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

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Thursday, December 14, 2017

Why Strong Relationships Are Key To Building a Luxury Brand



What makes a luxury brand, well luxury? If luxury brands were only steeped in their own high price points, consumers would turn to more moderately priced products. Millennials, especially, crave luxury experiences that extend far beyond the amount on a price tag.

Luxury is in the details, and paying close attention to these details can transform any brand, from a home sound system to a bedding company, from middle-of-the-road to high end. Luxury brands, whether they are fashion houses or five-star hotels, make the extra effort to go the to ensure that every encounter is one that makes consumers feel special. 

Luxury brands attract consumers because they excel at details. What separates iconic organizations from the wannabe's are the small, subtle characteristics that prompt consumers to gladly pay above and beyond a typical asking price.

But it's not enough to create a high-end product sourced from exceptional materials, you also have to market in a way that attracts luxury buyers. Promoting high price points or sleek products is not enough; when it comes to luxury, subtly and influence are the ways to win consumer loyalty.

If you're interested in building a luxury brand, you need to pay attention to how you're building relationships with three key audiences: influencers, employees, and consumers.


I sat down with Mark Birnbaum, one half of the duo behind famed hospitality group EMM to learn more about how he successfully creates luxury hospitality experiences. Among the restaurants in EMM's portfolio are Catch, Lexington Brass, and Catch Roof.

Throughout our conversation, Birnbaum harped on serving three primary audiences: influencers, employees, and, of course, customers.


Pay attention to high-profile influencers.

If a celebrity visits a nightclub or hotel, they automatically send the message to consumers that this brand is unique, and worth their hard earned dollars. Luxury brands need to leverage the influencers and household names to consistently convey their place at the top of the cultural zeitgeist.

Throughout EMM's tenure, Birnbaum and his partner Eugene Remm have never lost sight of the power of catering to high profile clientele. When EMM first made the decision to move Catch to Los Angeles, they knew they could only succeed with the support of the city's influencers. Their rolodex literally put Catch on the Los Angeles map.

According to Birnbaum, "Catering to celebrities has the power to draw immediate customer interest. Because people aspire to live like their favorite celebrities, they trust their tastes in experiences. Catch felt like a secret that only influencers had access to, which meant that the public immediately wanted in."


Celebrities are synonymous with luxury, and if you're interested in growing a strong luxury brand, you cannot abandon this customer base. Building partnerships with influential figures and  asking them to share their experiences on social media enables you to get on the culturally-relevant map almost immediately.

Don't overlook your own employees.

You cannot build a sound luxury company without serving your own employees. You are selling a lifestyle and it's imperative to practice what you preach. From transparent  communications to stellar working conditions and perks, treating your employees as VIPs creates a culture of positivity and passion.

Furthermore, when your employees are enthusiastic about their jobs, they become natural brand evangelists. Birnbaum says, "We pay special attention to every single hire we make at our locations. We want people who will not only assimilate to the culture of our restaurants, but individuals who can elevate it."

However, it's not just about hiring individuals with infectious personalities or stand-out style. Nurturing career development and implementing a transparent work culture empowers people to find confidence in their roles.

"When our employees feel confident and passionate, our establishments thrive. However, we know that instilling these attitudes starts with the EMM management team, and we know that the more effort we put into building relationships with our employees, the better our business will be," says Birnbaum.



Build unique experiences with every individual customer.

Consumers have an array of brands experiences to choose from. Even if they are influenced by their favorite celebrities and further convinced by testimonials, they still have to be convinced that your product or service is worth their repeat business.

Birnbaum is insistent in driving personalize experiences that make every customer feel unique. "We go out of our way to take care of our customers, ranging from regulars to first-time celebrities," Says Birnbaum.

Building a foundation steeped in 1:1 encounters enables EMM to continue finding new growth opportunities, because when customer service is the bedrock of your brand it's hard to falter.

As EMM looks to the future they continue to find ways to make each customer special. But they're also interested in finding solutions to make the experience convenient. Birnbaum is well aware that digital technology has dramatically altered customer behavior, and EMM is embracing digital change, including allowing customers to text in their reservations.


Creating a luxury brand with longevity demands effort; you cannot cut corners and expect to build a powerful organization. However, if you consistently commit to prioritizing these three groups in equal measure, you stand the chance of competing with the likes of Louis Vuitton and the Four Seasons.


ImageCredit:Getty Images
Source:www.inc.com


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!
Join WNFP Communities!
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