Tips and Tricks for Successful Networking

Networking is an art because it requires imagination. At the same time, it’s a science because it requires practical and systematic activity and good administrative and follow-up skills. In this article, networking refers to in-person interaction—not social networking, which is a chapter by itself and complementary to in-person networking.

Networking is an indisputably critical part in the job hunt, and it’s easy to make mistakes. As we all know, the first impression is a lasting impression. When meeting a person for the first time, introduce yourself by name, shake hands, and be looking into the other person’s eyes. Your elevator pitch is critical too: make it short, memorable, and intriguing. Let the other person ask follow-up questions—to a level of interest. Most people deliver a too-lengthy and way-too-detailed soliloquy about their professional past. How much appetite do you think the other person has for that? It’s better to talk about your future destination and not where you’ve been in the past. The listener may be inclined to help you but can’t do much about your past.

Networking is clearly about developing a professional relationship. The other person, too, knows one hand washes the other, so if he provides you with introductions and leads today, you could be doing the same for him in the future. Make sure, though, that during the dialogue you don’t make the other person uncomfortable. Never put the other person in an awkward situation by complaining or creating a situation in which you’re seeking pity. Be positive, show energy, and, mostly, have a smile on your face. A smile means the same thing universally: it says without words that you enjoy the other person’s company, and it’s very inviting.

It’s a best practice to listen more than to talk. Once you feel the relationship seems positive, ask for the person’s business card. It’s likely that the person will ask for yours in turn. Once you have the person’s contact information, follow up later that day or the next with a short e-mail. If both of you feel mutually beneficial, this paves the way for further communication and mutual assistance. It would be a mistake to think the other person could offer what you’re looking for—namely, a job. But you never know whom that person knows or what leads and possible referrals you could get, and that’s ultimately what you’re after, of course.


Practice networking. It may not feel natural initially, but like other skills, the more you do it, the better you get at it. In fact, after a while, you may even actually enjoy simply getting to know new people.

Source: https://www.business2community.com
Image Credit: Pexels


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

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3 Ways to Master the Art of Networking Networking

It's my humble opinion that in order to be a successful CEO or leader, you must first learn and master the art of networking. But understand that networking and "showing up" is only half the battle. In addition to networking, you need to learn how to meaningfully and authentically connect with people. Otherwise, your networking efforts will be wasted.

I know that it can be intimidating and sometimes seem impossible, but it's an absolute must-have skill for growing a business. I happen to enjoy the networking part of my job. It allows me to meet new people, gain important partnerships as well as grow awareness for my business. If you want to be a strong leader you have to put your fears behind you and put yourself out there. Read on for some of my best networking tips.

Build rapport.

This is the golden rule for any and all types of communication. Do you not like talking about yourself? Great! Make the conversation about them. Ask questions in order to learn who they are and what they do. Use that to build rapport. People like to feel like they are important (and they are). Leaving them with that feeling will leave you with a new relationship. Building rapport also means creating memories or remembering the person. Don't talk with someone and forget everything they said. There is nothing worse than having to admit you weren't paying attention. Remembering small details will go a long way when it comes to creating lasting relationships.

Don't do it alone.

Do you have friends or previously-made connections who are great networkers? Bring them with you and follow their lead. There is a lot to be learned by doing. Having someone with you who almost forces you to get out there will do just that. This tactic also helps with those of you who may have some anxiety when it comes to networking or being social. It's not easy putting yourself out there, so having a support system or lifeline can do wonders for your confidence -- which also will do wonders for your networking skills.

Pick the right event.

There are so many opportunities and ways to get your name out there. Some of my favorites are conferences and shows related to my industry. They are more approachable as everyone there is in attendance for the same reason and it's easier to start a conversation. Start with local startup events. They are usually shorter in duration and are more organized, which makes things much easier and less stressful. My awesome home state, Arizona, has a community rooted in startup culture and there are events every week.

Networking and making connections is perhaps one of the most difficult things to master when it comes to being a good leader. But starting small, not doing it alone and practicing will get you to where you want to be.

Source: https://www.inc.com/
Image Credit: Getty Images




ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

Don't Be a Networking Frog

In generating referrals for your business, you are going to want to spend less time with frogs and more time with princes and princesses − and at the same time, make sure that YOU aren’t a “networking frog,” either! 

How do you become networking royalty and find other like-minded referral partners, avoiding the amphibians out there? Let me give you some tell-tale signs that you might be kissing a networking frog:

• This person is always asking you for referrals, introductions, and favors but rarely reciprocates.

• This person doesn’t seem to have the time to sit down and really learn about your business, goals, and ideal customers.

• When you schedule face-to-face meetings, this person often reschedules the night before or the day of your appointment.

• This person takes forever to return your phone calls and emails, if at all.

• This person rarely goes out of his way to help you, and seem inconvenienced when complying with your request for assistance making a connection.

• This person often makes you feel like you're just OK to be around, and may not be quite "big enough" for strong collaboration.

• This person talks excessively about herself and her business. She rarely asks you questions. If she does ask, she really doesn’t listen to your answers.

• When you do get around to sharing something about your business, he quickly turns your comment into a chance to move the spotlight back on himself.

• At networking events, this person is hunting for new prospects, shaking hands, and passing out as many business cards as humanly possible, moving quickly from person to person.

• When you exchange business cards with this person, he doesn't even glance at your card, never makes a written note on the back, and quickly tucks it away in a pocket.

• While you are with this person, she is always looking around to see who else she can be meeting, rather than focusing her attention on you with continued eye contact.

• You always feel a little slimy after an encounter with a networking frog.

How can you be sure that you are a networking prince or princess and not a frog? The simple answer is to do the opposite of what the networking frog does. A great example of networking royalty is my friend, Jerry. 

Jerry is always giving referrals and making introductions for his referral partners, many times before they even ask. Jerry is constantly going out of his way to help people with their businesses, because he has invested the time and energy to learn what his referral partners are looking for in a potential client. When you talk to Jerry, you really feel listened to -- he maintains eye contact and focuses on you. In fact, you almost have to force him to share about his business and how you can help him. You can count on Jerry to follow up on referrals you send him in a timely manner, and he returns your calls and emails within a day or two. If you run into Jerry at a networking event, he’s greeting new people with a smile, introducing them to others, and just being generally helpful. After an encounter with Jerry, you feel like royalty!

That’s how to become quickly known for being a Networking Prince or Princess.

Unfortunately, you may not be able to tell if you’re dealing with a frog in your first meeting with someone. It make take a little time to discover a person’s true networking nature, so keep your eyes peeled for the signs above. Sometimes frogs are on their best behavior at networking events. Their scales and warts reveal themselves later in follow-up interactions with them.

In networking, you are simply going to have to kiss some frogs to find your true princes and princesses. Just make sure that you are not being a Networking Frog yourself. Pattern your networking skills after my friend Jerry, and you will become known far and wide, throughout the land, as networking royalty. 

Source:https://www.entrepreneur.com/article
Image Credit: catblack10

ABOUT WNFP

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

Six Ways To Make Networking Feel Less Forced

Traditional networking advice dictates that before you pitch to someone, you should go out of your way to provide them as much value as you can. While networking should never just be an all-out pitch fest, trying to bend over backwards to help someone you’ve just met can come across as off-putting.

Serving before you sell is important, yes. But going to extremes should really only be reserved for people who you know feel comfortable receiving such favors. That said, there are plenty of ways to work your network so you can make your network work for you – without making anyone feel remotely uncomfortable.

Make One New Introduction A Week

Most likely, everyone in your network does not know everyone else in your personal network. It’s also highly likely that the people who don’t know each other could benefit from meeting. Making those introductions is a great way to become known as a connector and someone who’s readily willing to help out (without creating any feelings of unease or discomfort).

The introductions might turn into something productive, and they might not. That’s not the point as much as it is staying top-of-mind as an influential member of other peoples’ networks.

Use A CRM To Stay In Touch

You probably already use a CRM to manage your lists of customers, potential customers, leads, etc. And you should continue to do so. But most CRMs have a setting where you can add a contact and set how often you want to be in touch with that person. For most people in your network,especially if you want to make sure that you’ll stay top-of-mind, it’s a good idea to keep in touch once every 30 days. Have your CRM notify you if and when you’re overdue.

Make Your Business Card Stand Out

In a world where being ignored – even by a complete stranger — hurts our self-esteem, being noticed is a huge boost that helps us feel important and worthwhile. 

Once you’ve had a great conversation with someone important, don’t let them forget who you are. In general, once everyone has left an event, they’re going to have a huge stack of business cards. I know I have a hard time remembering who each business card belongs to, and what conversation we had. That’s why on my business cards, I have a headshot and a few words describing what my company does.

As simple as this may sound, it’s paid huge dividends for me and has helped me land deals that otherwise wouldn’t have happened.

Ask For Introductions

If you’re at an event where you don’t know many people, ask one or two people in the room you do know for an introduction. The people you already know will make sure it’s someone that actually makes sense for you to talk to. You’d be surprised how much people are willing to help if you just ask them sincerely. I’ve had people introduce me to CXO-level executives of Fortune 500 companies just because I asked them nicely.

Send Gifts

Sending someone in your network a gift is a gesture that goes far and beyond a typed-out “thanks” on LinkedIn. It catches people off guard. Books, flowers, or relatively inexpensive food delivery are all good options. 

When you do something truly unexpected, you’ll be remembered no matter what. But when you do something that’s both unexpected and providesvalue to the person, you’ll be remembered in only the most positive light, and they’ll look to repay the favor from a place of kindness rather than obligation.

If you’re in the software business like myself, you’re rarely dealing with anything physically tangible, so getting something I can touch really stands out. I’ve had companies who have tried winning me over as a customer send me handwritten notes, t-shirts, boxes of energy drinks for the team, coffee, etc. And each time it puts a smile on my face. As a result, I feel much more connected to that company, leading to a much higher chance of me working with them because I know they’re willing to go above and beyond for their customers.

Forget “Working The Room”

There’s a fair amount of networking advice that tells you to plan your exits before you even start talking to people so you can work the room and get your business cards out to as many people as possible. And while you might have to plan your exit so you can make a quick escape if you get caught talking to someone unhelpful, this piece of advice is best if forgotten — especially if you’re the kind of person who wants the people you meet to remember you for a long time.

Establishing a solid, meaningful relationship with just one person is better than having a mini pitch-fest with 10 different people who won’t care about you two days from now. 

Trying too hard to provide value to someone you’ve just met upfront is off-putting. People appreciate help. But if you’re overly eager, it will raise suspicion and make them wonder what the catch is. So instead of going too far out of your way (which would take up a ton of your time and energy anyway), try these approaches to become remembered as a connector, a value provider, and an influencer.

Source: www.forbes.com
Image Credit: Shuttershock



ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

The Art Of Business Networking Without Expecting A Business Deal

Networking can be a powerful way of generating new business. Armed with a well-planned strategy, entrepreneurs and business owners, descend on networking events, working the room with clear business goals and high expectations of achieving them.

But one entrepreneur is disrupting networking convention, turning the model of anticipated outcomes on its head, and encouraging people from all walks of business life, to network without any preconceived expectations of doing a deal.

Businessman, author and raconteur Howard Lewis, who is also the director of the Schorr Collection of Old Master paintings, is the founder of OFFLINE, a business and social networking experience, with some unconventional rules, which include strictly no technology – no smartphones – and no emphasis on conducting business. Attendees are asked to only come in the generosity of spirit, and by leaving expectations of business outcomes at the door, often achieve business outcomes they hadn’t been looking for.

The lightbulb moment that sparked the idea happened 15 years ago when Lewis bumped into a former school colleague. “He was a year or two above me and, unlike myself, had been a consummate overachiever; school captain, and scholar par excellence and subsequently developed a very successful career in TV and film, before running a management consultancy,” he recalls.

“We became very good friends and, whenever we met, I would bring him a few articles of whatsoever nature that I believed he would like. I had long been in the habit of dispensing articles to friends and associates, but his feedback was so positive that it encouraged me to invite a bunch of past recipients to dinner to share different articles and see where the conversation took us.”

Based at London’s distinguished Savile Club, OFFLINE initially attracted many high net worth individuals, including high profile entrepreneurs and top company directors, all observing Lewis’s strict rules of attendance.

He says: “Events with anticipated outcomes are prescriptive and limit the possibilities of the unexpected. Curiosity must not be shackled. Moreover, it is enhanced when conducted in great company, a lovely setting, with good food and wine, not too long, not too late, and not too expensive.”

But the events have proved valuable to attendees in serendipitous ways. Bill Cunningham runs Endeavour Ventures, which focuses on relatively early stage investments in specific areas of technology, such as cyber security, payments systems, and fintech.

He says: “It isn’t always easy to match the right investor for the right deal, and it is often only by talking with sophisticated investors, or family office managers that you stumble across someone with similar investment interests. I have met a wealth of interesting people at OFFLINE from all over the world, people who I wouldn’t necessarily encounter in the normal course of our business. A few have become lasting friends, and one in particular has ended up participating in a $10 million-plus funding of one of our larger software businesses.”

Are we looking at a disruptive business networking model, where simply connecting with others without any expectation of an outcome actually delivers some of the most positive outcomes? “Absolutely,” says Lewis. “There is no false premise behind OFFLINE, just an invitation to join 30 or so smart and engaging individuals, of all ages and backgrounds, for dinner. I have welcomed guests from the world of finance, technology, publishing, law, fashion, security, art, journalism, science, hotels, diplomacy and the rest.

“When there is no expectation, multiple outcomes can emerge. If you show a genuine interest in other participants, they will assuredly reciprocate in kind. There is often a pleasure in sharing the pleasure of other people, even if it does not accord with your own.”

This year OFFLINE was opened up to the general public, with every event sold out within a day of seats being released, while Lewis has been approached to take the concept to both New York and Mumbai.

He says: “My personal pleasure is to see the physical interaction of attendees, often from entirely disparate backgrounds. We are social animals by nature and the success of OFFLINE has been an affirmation of my belief that many in the business world overcomplicate possible outcomes in the search for validation and endorsement. The simplest form of communication is also the oldest and talking face to face, rather than online, only reinforces your authenticity.”

Source: www.forbes.com

Photo credit: Anthony Upton

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

Why Networking Is Not A Dirty Word (And How To Do It Right)

It’s 6pm on a Thursday. I’m home from work and its been a long day, a long week in fact. There are a couple of evening engagements in my calendar that I ought to attend but just can’t summon up the energy for. In the end, it’s my husband who forces me out the door, pointing out the benefits of being present at both events. And ultimately, I’m glad I made the effort, not just because I enjoyed myself but because I also connected with a great potential strategic partner for my organization.

And that’s really the point of networking. I like to compare it to the difference between casually window shopping and coming across things you need, versus desperately hunting for that one crucial item within a set deadline. When you’re out and about connecting with your industry, the helpful relationships you forge along the way are organic and valuable. Networking is the lifeblood of an entrepreneur and I can name countless friends and colleagues who met their investors or sourced clients at conferences, or who found their business partners and made new hires through industry parties.

As you climb higher up the career ladder, the nature and purpose of networking morphs and changes. Earlier on, it’s about getting to know your industry and building up your contacts. Further down the line, once you have experience and have proved your ability, cultivating the high-level relationships that can continue to propel you forward is key.   Carla Harris, Vice Chairman and Managing Director at Morgan Stanley and one of the most successful women in banking articulates this perfectly: “What I’ve found is that women tend to keep gravitating towards the performance currency, and what happens is, as you get more senior, the relationship currency is the more important currency,” she explains.

Within my own organization, which was initially targeted at mid-career executives, it’s often the Millennials who flock to events, footloose and fancy free, eager to learn and make connections. As women get older and take on more responsibilities both personally and professionally, it becomes harder to carve out the time. But that’s when strategic networking is actually most important. It’s when you really need those relationships with the industry leaders who can advocate for you.

But of course you don’t have to go to everything. For someone like me who juggles a million things and places a high premium on downtime, going to the trouble of dressing up and making the journey somewhere has to be worth it. There is nothing more frustrating than feeling like I’ve wasted precious time.

A friend and I once devised a set of criteria for social engagements: 1) Is this event good for my career? or 2) Will I get to spend time with close friends? or 3) Will there be husband material there?! Rule number 3 has since been replaced with “Is this for a good cause?” but the others still very much apply. Create your own system that allows you to be circumspect with your decisions and hone in on curated events and smaller gatherings such as dinners and talks, where you can better manage interactions.

While we’re on the subject, a few basic tips on how to network effectively. If you’re going to an event and are generally intimidated by large groups of people you don’t know, arrive early. It’s so much easier to connect and get acclimatized in a more intimate setting. If there’s someone you’re specifically trying to meet, do your research, e.g., have they posted an interesting tweet or achieved a career milestone that can be referenced as a conversation opener? Always send a follow up note within a couple of days of meeting. Sustain the relationship and check in every few months.

But networking isn’t just about making lots of great new buddies, it’s about making those relationships work for your career and your business. Last year, I was invited to a convening of some very high-level business executives in Los Angeles. Within minutes of meeting one another, the men were effortlessly transacting, making deals and exchanging cards. For the women, the interactions were a little different. It was more about relationship building and gaining trust. There was an etiquette to it. And while those polite value systems definitely have their place, women shouldn’t be afraid of making business asks of friends and colleagues. We are great at being sociable and at forging strong relationships but often not as good at leveraging them.

Networking is not a dirty word. It’s the cornerstone of business. Build your network, sustain your network and leverage your network and you’ll go far.

Source: www.forbes.com

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

3 Hidden Dangers of Cooperative Networking

In the 90's we had lunch and learn networking, always trying to be productive. The 2000's brought tightening budgets but a growth in personal crisis groups in the advent of 9/11. But this decade, cooperative networking has emerged as the must-have growth necessity of every entrepreneur. But has it really changed much over the past three decades or is it just the same message rebranded?

After a year and a half witnessing these groups at work from the inside as a speaker, mastermind leader and faculty member, as well as from the outside, I have seen a few dangerous patterns emerge. So, whether you are auditing a free local meet-up, joining a mastermind, or attending a full conference, you need to be cognizant of how these organizations work.

Be aware of these hidden dangers in cooperative networking before you get trapped in a wrong fit that drains instead of accelerates your business growth.

Danger in Like-Minded Groups

Often repeated at many conferences - you are the net worth of the five people you associate with the most. Yet too often you flock to the group where you feel most at home: inventors with inventors or social good advocates with social good advocates. While support groups should be a part of your personal growth, confusing this type of group with being able to accelerate your business growth is dangerous.

You need a group that you aspire to be a part of to push you and show you the way forward. The overwhelming majority of accelerated business growth is modeling success - successful marketing, successful business structures, successful mindsets and successful behaviors. Think hard about whether the current group you belong to is too comfortable or full of others in exactly the same position as you. The same goes for groups that are focused solely on the power of associations - make sure they have the kind of members you want to be associated with and the kind that help even when you are not yet a member of their elite inner circle.

Danger in Over-Coaching

This is one I am seeing too much of lately perhaps because so many coaches and mentors have a funnel model with low-cost entry programs that get you into their organization with an up-sell later. The danger lies in trying too many different coaches or programs at once, getting not only mixed signals but possibly being steered down the wrong path entirely. Take on only one general coach or mentor at a time and discuss with them any program you might want to undertake. Give her or him your full attention and take action on their advice and direction. If you aren't seeing results, look elsewhere.

Danger in Being Naïve About the Sales Structure

Once you have found your way into an aspirational group, you have to be even more cautious of sales tactics and structures. Most cooperative networking groups fall into the following three types of organizations. Be aware - these groups are all about sales because all are geared to getting you to spend more money on training and personal development. But spending before you are ready can stunt your business growth.

1. Free with a heavy-handed push to the back of the room - characterized by keynote-style content and speakers with promotions for programs you just can't miss

2. Free with organization, affiliation, or alliance partner sales from the stage - again characterized but keynote speakers but with the programs usually tied to what is being presented and sold straight from the stage

3. Fee with soft-sell on pay-to-play programs, coaches, and mentors - in this model you pay the organization but the speakers and mentors are unpaid and may be leading you directly into needing more from them

No matter whether or not you pay a fee, cooperative networking groups or their faculty, mentors or partners rely heavily on program sales. It is an old model but surprisingly continues to work and has been picking up steam with local self-titled "expert gurus" using the model to sell one-to-many. You would think that in this age, the orchestrated structure with NLP (Neuro-Linguistic Programming) presenters and hard sell techniques would ring hollow, but it is quite the opposite. A whole generation of entrepreneurs never exposed to the originals like Tony Robbins, Bob Proctor and Brian Tracy are flocking to see them and their newly minted clones.

There are many valuable techniques to learn and mindsets to adopt but keep in mind that everything is likely available in a downloadable PDF, eBook, or with younger gurus, their podcast for free or for cheap. The best protection against the hard sell is to leave your checkbook and credit cards in the office. If you truly need what they have to sell, then waiting three days to see if it still resonates. Almost all of them will give you the discount price even after last call. If it is important to your business growth, then paying full price should still be a good return on investment.

Source: http://www.inc.com

Photo Credit: Getty Images

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

5 Influencers Share How They Used Networking to Grow Their Personal Brands

Your personal brand is how the world perceives you. With that in mind, it’s smart to control the way you build your brand so nothing is left to chance or interpretation. As people begin to recognize you based on your interactions and the content you share, they’ll be able to identify your brand with a certain level of expertise.

The challenge is getting your brand to the point where it’s immediately recognizable and your name is spread through connections without your direct influence. There are a number of ways to build a personal brand, and one of the most effective methods is direct networking.

Networking, whether in person or online, is one of the best ways to improve your brand perception and visibility while maintaining careful control over how you’re perceived by the public. It’s a valuable, one-on-one interaction that other methods lack, such as guest posts or community discussions.

Most professionals prefer networking over other methods of connecting with their peers and audiences: 85% of business professionals say that they are able to build stronger, more meaningful relationships during in-person business meetings and conferences.

Here is some great advice from five influencers who used networking to grow their personal brands.

1. Become a Connector

“The best way to expand your network is by introducing people in your network with each other,” writes Syed Balkhi of OptinMonster. “You will quickly realize not only does this help you improve your relationship with existing folks in your network, but the reciprocity factor of introductions will help you grow your network a lot faster.”

Growing the connections of others and introducing them to people you believe can bring them value shows that you’re interested in more than just yourself. Your connections will be far more likely to remember you, recommend you, and keep you in mind when they need work after you’ve helped them grow or provided a good contact in a pinch.

2. Don’t Spend All of Your Time in Industry-Specific Groups

“I attended an event where one of our prospective clients was speaking,”writes Gay Gaddis, CEO and Founder of T3, the largest woman-owned independent advertising agency in the country. “I sat on the front row and after his speech, I was the first person to meet him after he spoke, which gave me a chance to hold a meaningful conversation based on the speech he just gave. Within a week, we got a call from him and today his company is a major client.”

An industry-specific group is a great way to meet others who you could collaborate with, but don’t spend too much time there. Diversify the events you attend and go outside of your industry. There are likely other markets where your audience is waiting. When you get into those spaces, there is far less direct competition, which means you’ll have more opportunities for uninterrupted one-on-one engagement.

3. Consistently Work to Build Your Network

“A friend of mine used to work at a large research hospital; it was a sprawling institution with countless divisions and initiatives,” writes Dorie Clark, marketing strategist and speaker, and professor at Duke University’s Fuqua School of Business. “She made a simple commitment: each week, she’d ask a person from a different office or department to lunch. Often, she’d meet them initially at company meetings or through project work; if the suggestion to have lunch together didn’t arise naturally, she’d tell them about her project, and they were almost always intrigued enough to join her. Within a few months, she had begun to build a robust network inside her organization – on her own, quiet terms.”

Building a personal brand is an ongoing process. In addition to social engagement and online content production, you need to fill your calendar with a constant stream of events to attend. These can be huge events like the annual Content Marketing World, or smaller local and regional events.

If you can’t find an appropriate meetup or event to attend, then start your own to bring more attention to your personal brand.

4. Focus on Helping Others

“The most common rule in the book that we were taught when we were young is to be nice to everyone and keep your ego in the back seat,” says Kelly Krause, publicist for SXSW. “I truly take every meeting … I never go into a scenario thinking, ‘How can this person help me?’ It’s just keeping the person in your back pocket so that you can call them any time. You just really never know when you’re able to help somebody or when they’re able to help you.”

If you want anything from your customers, you have to give them something first. When you provide a lot of value to a customer or solve their problem, then they’ll shout from the rooftops for you. The same concept applies to building your brand.

Your focus should always be on how you can help your connections. Don’t just view them as potential sources of revenue or stepping stones to connect to other people. When people see that you’re more interested in helping them, then they’ll be more likely to put you in touch with others in their network.

5. Be Kind and Share Great Content

“You need to be careful, as you go up in your career, of how you treat people,” says Lorine Pendleton, angel investor and director of business development for Dentons. “I will talk to our receptionist or the person who picks up our trash…it doesn’t matter. It’s really important to treat people with respect because you don’t know where they are in the totem pole and people remember how you treat them.”

Pendleton also tries to step up the value she provides to her connections by sending or suggesting articles when she reconnects with them. The content is usually based on their interactions and conversations they’ve had: “I’ll say, ‘I came across this great article…can I pick your brain on this topic?’ People are pretty receptive to that.”

Sharing content is a terrific way to improve your networking outreach and make you more memorable. It shows your new connections that you’re really paying attention to them. It also speaks volumes about your character that you took the time to find content specifically for them.

The human connection derived from networking is extremely powerful. The growth marketing dinners that I’ve hosted have been immensely successful as part of my brand-building strategy. I’ve met amazing people and developed some great friendships along the way. Now, many of those people support my messaging and spread my thoughts and ideas across many channels.


You can only take your personal brand so far with traditional marketing and branding efforts. If you want to see real growth, you’ll have to take the time to nourish real human connections through networking.




Source: http://www.forbes.com


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

Please Focus on Your Business, Not the Networking

Hobnobbing too much can fatally distract you from your company, no matter how important the networking opportunity may seem.

I just did something I haven't done in a while: I went to a networking event. The more time passes, the more I get out of connecting within organic environments and, occasionally, bonding at a small conference. Besides, with now two young kids and a busy business, I don't have much time.

During the cocktail hour, I chatted with an older gentleman, a serial entrepreneur. He asked me if I knew the scene, as he didn't know anyone. I was puzzled, then relieved as I admitted that I hadn't been to a networking event in a while.

We then both realized that we had been too busy doing rather than talking.

The slippery slope of networking

Networking is absolutely important: It grows your brain trust, exposes you to new ideas and gives you a break from the day-to-day grind. But going regularly specifically to networking events has an effect of diminished returns, especially if you are going to them within the same circles. Are you starting to recognize the same people at networking events? Then it's probably time to stop.

One of the great things about parenthood and other external responsibilities is that it forces you not to waste time. Back in Silicon Valley, I would spend hours every week at networking events - as did most people I knew. Mind you, I didn't do the TED Talks, startups and bigger books until after I left the Silicon Valley networking scene, started a family and took my time more seriously. I don't think that's a coincidence.

Before I go to an event, networking or otherwise, I ask myself one question:

Is there something more productive I could be doing with this time?

No wonder I, a travel and connecting fanatic, have only gone to two conferences this year. With all that "extra" time, I wrote a book.

I implore you to ask yourself the same question.

Westchester Networking for Professionals is organizing a Growth Partners Excel Program - Mastermind Group starting in September 2016 for small businesses and entrepreneurs to help grow their business.  Click the link for more information.

Take Action for Your Business, Today!

Source: http://www.inc.com/
Image Credit: Getty Images

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

Networking For Success

I have learned in 25 years of working as an executive for a major corporation and now as an entrepreneur that networking is one of the most important things you can do to grow your business….whatever your role and whatever your business. I have yet to meet that person who truly loves “cold calling”, although many will say they do. I was one of those people, until I grew out of it and realized there was an easier more efficient way to do it. The phone (or in today’s term, email or social media) feels a lot lighter when you are contacting someone you know.

I have put a quick list of essentials for networking that everyone should make part of their game plan:

• Figure out a way to make the relationship mutually beneficial. If you are always asking your contact for something and never giving, they will stop answering. It is critical that you understand how you can add real value to the relationship beyond them just buying your product or service.
• If you are trying to sell something, don’t make every contact about trying to do a deal. Send them an article you think they would like. Invite them to a social function where you do things other than just talk business. Find out what their real interests in life are and do something to support those interests.
• When you find someone you actually like, work to make them a friend. It took me a very long time to mix business with pleasure, but when you can, it is oh so sweet.
• Develop a manageable target list of contacts that would mean the most to your business, and work to develop authentic relationships with those people. Some people are skilled enough to have an endless list, but most of us can really only handle 15-20 of these key contacts.
• Find the right events, functions and networking events where the people you want to be around attend. And have a game plan for what you want to accomplish at the function (# of people to meet, specific people to meet, etc).
• Be sure you are the one to follow up, and determine where you want to take the relationship. Many of us have the best intentions when we meet people and find a common bond. Very few of us follow up to foster the relationship.
• Use social media the right way. There is no right way to use social media except to use it. LinkedIn is the best we have for business social networking. You can find information you want on people, determine common contacts, get to know someone a bit more, etc.  It is important not to get frustrated if people don’t respond to your invites or inquiries right away.  Remember that you don’t know each other, and most of use will assume you are going to ask them to buy something (if you don’t know them).  So make social media networking a part of your game plan but not all of it.
• It is really not that hard to be a great networker. Actually, it is not hard to be one of the better networkers. What is hard is sticking to a game plan to accomplish your networking goals. When you do have a plan, it sure does make it a lot easier to be successful at it.

Westchester Networking for Professionals is organizing a Growth Partners Excel Program - Mastermind Group starting in September 2016 for small businesses and entrepreneurs to help grow their business.  Click the link for more information.

Source: https://www.theselfemployed.com

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

7 Ways to Avoid Making a Bad First Impression at Your Next Networking Event

Whether you love them or hate them, networking events are a crucial component of being an entrepreneur. Mingling with other experts in your industry not only helps you generate leads, but it could lead to potential partnerships, give you new business ideas, and maybe even boost your reputation.

Perhaps the most important thing to remember is that they're not all about you. Yes, networking events are a way to promote yourself and your brand, but if that's all you're doing, chances are you're making a bad impression.

Seven entrepreneurs share how professionals are making a bad impression at networking events and how they can change their ways.

1. You talk too much.
So often at networking events, people want to talk about themselves and what they do, but they forget to listen. Listening is the most important part!

Think of networking as speed dating for your professional life: You're essentially looking for professional matches and creating relationships. When you listen as much as you speak, you'll create more meaningful connections.

- Laurie Davis, eFlirt

2. You chase leads, not friends.
Networking is all about getting people to like you and getting them to be interested in what you're doing. The best way to do this is to practice active listening and aim to make friends, not leads.

- Lisa Curtis, Kuli Kuli

3. You advertise your business.
Rather than making new friends and connections, many business owners focus on advertising their business. They talk about their own company without hearing what other people have to say.

This leaves a bad impression because potential connections will think you're selfish and in turn try to avoid you.

- Ajmal Saleem, Private Tutoring Houston

4. You're self-absorbed.
Two things that make a horrible impression are making the conversation all about you and name dropping. To avoid this, focus the conversation around the other person and see how you can provide value to them.

- Arry Yu, GiftStarter.com

5. You don't ask how you can help others.
Go to a networking event with questions prepared for the people you plan to meet. Ask how you can help them, and they will often want to return the favor.

People love talking about what they do. Make a memorable impression by truly listening.

- Nick Francis, The Franchise Group

6. You bounce around.
I see a lot of people "bouncing around" and just dropping business cards to every person at the event. It's like their goal is to see how many business cards they can hand out.

I've learned that a better strategy is to have a few great conversations with select people rather than trying to have vague conversations with as many people as you can.

- Bryan Driscoll, Think Big SEO Marketing

7. You're looking to take rather than to give.
A major part of networking revolves around giving specific value to a connection, whether it's you or someone you know who can give it to them. Many times, I come across people who are looking to see how they can benefit from a relationship without considering the other person's needs.


The primary focus shouldn't be centered around how they can help you but instead how you can help them.

Source: http://www.inc.com/
Image Credit: Getty Images




ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

How To Break In and Stand Out at a Networking Event

When you’re in business for yourself, you need to network, however, not all of us are masters at this skill. For anyone, and especially for introverts, networking can be daunting and extremely uncomfortable.

It’s easy to envy the smooth talker who can pick up on any subject and roll with it. It’s not so easy to come up with ways to make small talk or to approach people you don’t know; yet it is essential to your business success.

Instead of dreading the proverbial networking event, think of it as an opportunity to meet like-minded people who share your enthusiasm for business. Here are seven tips to get you started.

1. Psych yourself “in.” 

Instead of psyching yourself out when anticipating a networking event, convince yourself that you are there to make friends, and treat people as such. Throw out the notion that you are trying to make a business contact or sale. Go to an event with a service mentality. In other words, always keep in mind what you can do for others instead of what they can do for you.

2. Put away your mobile device.

If you are staring at your phone or texting you are unlikely to be approached or be considered approachable. A networking event is your opportunity to personally connect with other people in the room. Leave your phone in your pocket or purse, or better yet, in the car. You'll want to avoid the temptation to scan it every few minutes or jump when a new text message comes in.

3. Introduce yourself.

Look around the room for a group that seems to be having a good time, then walk up and make eye contact. One entrée is to say, “You all seem to having a good time, mind if I join you?” If they say yes, simply listen to their existing conversation and join in when you have something to add. Or you can politely eaves drop and say, “I couldn’t help but overhear you all talking about such-and-such. Do you mind if I join you?”

4. Prepare some opening topics.

Scan the news or current events, or come up with one or more topics related to the event or the group before you arrive. This will make it easier to approach someone you don’t know. Or you can always talk about something or someone you and another person have in common. For example, walk up and say, “Jim sure does throw the most outstanding parties.” Don't forget to give a firm handshake and say your first and last name, and something about yourself. Doing this will open the door to a true connection.

5. Assume others will like you.

Many people are so fearful that others won’t like or accept them that they are shy about meeting someone new. Change your mindset to “I’m likeable” and you will feel more confident in initiating a conversation.

6. Help someone else.

It’s always easier to approach someone who is standing or sitting alone versus a large crowd of people. That person may be shy and desperately want to be part of a group, but may have no idea on how to enter a conversation. Once you find out a little bit about that person, invite them to come with you so you can introduce them to someone else.

7. Show enthusiasm.

Show real interest in what another person is saying, even if you don’t find the topic that interesting. You never know—this person might be just the liaison you need to make your next big deal. Listen actively and ask engaging questions. He or she will be flattered by your attention.

Once you have practiced these skills a few times, you will begin to feel more comfortable. Remember the saying, “It’s not what you know, it’s who you know.” More importantly, “it’s who knows you.” Networking offers a solid opportunity to create new friends and allies, so get out of your comfort zone and make some connections.

Image Credit: Shutterstock

Source: https://www.entrepreneur.com

ABOUT WNFP

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!

5 Steps to Seriously Improve Your Networking Skills

No matter what profession you’re in, networking is the fuel that accelerates success. Not only is it useful for learning directly from individuals you meet, but the benefits of association and growing your own authority are just as powerful.

For some of us, the word networking can leave a bad taste in our mouths. Many of us aren’t sure where to start, what to say when we connect with someone or how to maintain that relationship. Although I truly believe there’s an art and science to networking and building authentic relationships, I’m going to distill what I’ve learned over the past few years. So, here is my no-BS guide to networking.

Stage 1: Mindset

Before you think about networking, remove the word "working" from your system. We hear people talking about putting on their "networking game," and I can't help but wonder how many showers they'll need to take afterward to rid themselves of the inauthenticity. It's likely that the people you're trying to reach get approached by dozens, if not hundreds, of people just like you; and it's not difficult for them to weed out the people who are "putting on a face."

The best networking comes from genuine relationships, not a business card exchange. No matter whom you’re trying to build a relationship with, treating that person as a friend rather than a business contact will take you much further with the relationship. So, think about how you would approach a potential friend. Find something you have in common with, keep it light, make jokes, and above all, show that you care.

Stage 2: The destination

Doing something for the sake of doing it is rarely a good idea, nor is it a good use of your time. It’s the old analogy of having a fully gassed car without a final destination to head toward.

As many of you may already know, I’m a big believer in goal setting and focusing on pouring energy into accomplishing the stated goal. What is your dream job? How do you envision your future? What do you need to be doing to be the most fulfilled, happy and driven version of you? Write down what your goal is for five years from now. Then write down what goal you need to hit one year from now in order to get you closer to your five-year goal. Finally, write down what goal you need to hit 90 days from now in order to get you closer to your one-year goal.

For example: Let’s say your goal is to make $1 million in five years. You would need a vehicle, whether that is your own business, investments or something financially viable to get you to your destination. In this case, your goal one year from now might be to have your business launched and to hit $5,000 per month in sales. 

So, what would you need to do in the next 90 days in order to hit $5,000 per month in your new business, one year from now? It might be finding the right partner with a complementary skill sets, or acquiring your first paying customer in the next 90 days.

5-year goal: Make $1 million

1-year goal: Hit $5,000/month ($60,000 per year) in sales with new business

90-day goal: Get your first paying customer

Now, it’s time to write down your goals. Yes, physically write them!

Stage 3: The map

Now that you have your final destination for five years from now, including focused, short-term goals to get you there, design your map. Keith Ferrazzi has a powerful strategy called the Networking Action Plan (NAP), which he explains in Never Eat Alone, to connect your networking strategy with your goals. 

Step 1 is to write down your goals and final destination (which you completed in Stage 2). Step 2 is to look at the three goals you have written down. Then, next to each of your goals, write down three people who will either kickstart or accelerate your goal. These could be people you are already connected with, who are second-degree connections from you, or people you have no connections to.

Examples of who your top 3 could be include mentors or advisors, clients who will advocate for you, investors who believe in your vision, team members who may be co-founders or key hires, a boss or manager who could propel you to a raise or strategic position within your organization or superconnectors that will connect you with any of the above, to build your network. 

If you’re looking to start a company, the three people could be a potential partner, an investor and a potential client. For a best-selling book, the three could be your agent, promotional partners or editor.

It’s important to invest some time doing thorough research to be confident that the three people are essential in helping you accomplish your goals faster.

Stage 4: Building a human connection

Hw do you foster a real connection when you speak with someone -- whether it’s on Skype or on the phone or in-person? Personally, I think it boils down to these factors:

• Ask insightful questions (to get the other person thinking). You can know a lot about a person by the quality of the questions he or she asks. Tony Robbins often shares that the quality of your questions correlates to the quality of your life.

• Ask better questions, receive better answers. Peter Thiel challenges us to ask ourselves: “How do we accomplish our 10-year goals in six months?” By asking better questions when you’re speaking with someone, you not only put yourself in a category of someone that thinks differently, but you force the other person to think in a new way that helps him or her grow.

• Pay attention (as if your life depended on it). This may come naturally for some people, or be extremely difficult for others. 

In our smartphone era, paying attention is a demanded “skill” many of us lack. How many times have you spoken with someone who is constantly fidgeting, looking around or interrupting your every sentence? By simplying maintaining eye contact, listening attentively and responding with relevant questions, you’re separating yourself from the rest of the pack and are well on your way to fostering a genuine relationship.


Listen. Ask good questions. Repeat.

Stage 5: Superconnecting

The fastest way to grow your own network is to introduce two people who can benefit from each another. As simple as this strategy sounds, it's one you hardly see most people do. When’s the last time someone deliberately went out of his or her way to introduce you to someone after listening to your struggles? If you’re the rare breed that has experienced this, you’ve met a superconnector. 

With over three billion people online today, it’s increasingly difficult to separate the fog from the light, and the role of superconnectors will become increasingly important to make that distinction. Here are few of the most powerful ways to become a superconnector yourself.

• Don’t keep score. This is by far the key difference between superconnectors and everyone else. Superconnectors have an abundance mentality, and they’re always willing to give, connect and share.

• Make friends, not “contacts.” In other words, value quality over quantity. Put away your business cards, and form genuine friendships with people you meet. I force myself to never talk about business in the first encounter with someone, unless I have to. It’s 10 times more valuable to develop connections with five quality people at an event than 50 “contacts” whose names you won't remember.

• Connect other superconnectors. Do you know two connectors who could benefit from meeting? Have they already met? Introducing two superconnectors will be the easiest connection you make because: They are naturally friendly and most likely will have friends in common. And you'll not only help others further their goals, but will come to mind for them, for future potential connections that will benefit you.

• Interview people. This may be one of the fastest ways to grow your network, if done strategically. You could do this in the context of a research paper, book or, my personal favorite, a podcast. I’ve been fortunate enough to connect with the likes of Eric Ries, Adam Braun, Jason Fried, Gary Vaynerchuk and others who would have been difficult to connect with had I not started #SKIM Live. 

• Follow-up. This is the missing step we all forget to do. But following up to see how the introduction went, or randomly following up a few months later with no agenda will not only help you maintain your connections, but foster the relationship to a different level. In a world of take take take, being able to show that you care about someone as a friend will put you in a whole different category with any of your connections.

Can you think of someone you need to follow up with right now?

  
Source: https://www.entrepreneur.com

Image Credit: Shutterstock.com

ABOUT WNFP

Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!