Showing posts with label email marketing campaign ideas. Show all posts
Showing posts with label email marketing campaign ideas. Show all posts

Wednesday, August 16, 2017

Email Etiquette: The Dos and Dont's of Professional Emails


Responding to emails is a necessity in the business world, but taking the time to type out a thoughtful, polite reply to each one can eat up a good chunk of your day. Google has added a Smart Reply feature to Inbox by Gmail and Google Allo that allows emailers to choose quick, auto-generated responses suggested for them based on the email text.

While there is a time and a place for this, quick, casual responses to professional emails could do more harm than good, according to Sharon Schweitzer, founder of Protocol & Etiquette Worldwide. Automated responses can reduce connections between senders and receivers, and creating more generic rather than customized emails may lead to miscommunication.

Jodi R.R. Smith, owner of etiquette consulting business Mannersmith, and Schweitzer shared their advice for keeping emails proper and professional, including some major dos and don'ts, and when to use the CC and BCC options.

The Dos


Do: Use proper salutation


Opening an email with "hi" or "hey" might be OK for colleagues you're friendly with, but for new contacts, Schweitzer advised beginning your email with a proper, respectful salutation, such as "good morning," "good afternoon," "good evening" or "hello."

"'Good day' or 'greetings' are other phrases used frequently in the international arena," she added.

Do: Proofread


Before you send, make sure to carefully proofread and edit your email. You should look for misspellings, homonyms, grammar and punctuation errors, Smith said. Careless email mistakes will only make you look bad to your recipients.

"These errors look unprofessional and reduce the likelihood that the email will be taken seriously," added Schweitzer. "Email software comes with many professional tools such as Spell Check. Use them."

Do: Stay concise


It's always best to keep your emails short and sweet. Emails are not meant to be as brief as text messages, Smith said, but they are meant to be a form of quick communication. If your email is too wordy, try editing it down to make it more concise.

"Recipients will only read the first line or two before deciding whether to keep or delete [an email]," Smith said. "Be sure you are saying what you need to say sufficiently."


Do: Keep Calm


Never send any email while you are angry or otherwise emotional, Smith advised. Instead, try to calm down and then speak to the person you need to address face to face or over the phone if an in-person meeting is not possible. Doing so could help you avoid an unnecessary altercation, Smith said.

The Don'ts


Don't: Use buzzwords


Acronyms and buzzwords can confuse recipients and make you look unprofessional, said Smith. Stick to writing out full words and use layman's terms to get your point across, although exceptions can be made depending on whom you're emailing. For example, acronyms may be acceptable in the occasional internal email, but any email you send – especially to clients – should be written in language that's easy to understand, Smith said.

Don't: Put anyone down


Emails can be shared quickly and easily, and there are consequences to disparaging others in lasting, digital communications. Avoid embarrassing yourself – or worse, losing your job – by making sure you don't badmouth any colleagues or business partners.

"You never want to say anything bad about someone in an email," Smith said. "It is simply too easy for it to be forwarded and have it end up being read by someone for whom it was not intended."

Don't: Punctuate poorly


When you're writing a professional email, keep the exclamation marks to a minimum. One exclamation mark is too many, Smith said. Keep your punctuation professional, and unless you're friendly with the intended recipient, Smith said you should avoid using emoticons in emails, too.

"Those little blinking icons are for text messages," said Schweitzer. "They are inappropriate and unprofessional in a business email. Emoticons may divert email to a spam filter or junk mailbox."

Don't: Forget the conversation closer


End your email with a closing such as "best," "best regards," "sincerely," "thank you," or another appropriate phrase.

"By letting the recipient know that a response isn't needed, the email cycle doesn't continue on in perpetuity," said Schweitzer.

Other closer options include "no reply necessary," "thank you again," "see you at the meeting" and "please let me know if I may be of further assistance."

How to CC and BCC properly


The carbon copy (CC) and blind carbon copy (BCC) tools are tricky. Sometimes they're useful, but if used improperly, they can be problematic.

When you're using the CC feature, Smith said to keep in mind that less is more. You also need to think about what it is that you're sending and how important it is to others.

"Truly consider who needs to be in the loop on this communication," Smith said. "Do they need this information, or is there something they can add to the conversation?"

Schweitzer added that sometimes people are so proud of their work product that they add a dozen recipients in the CC line and then bask in the limelight of afterglow when everyone comments about how much or how well they are doing. This may be interpreted as slick boasting, a cry for attention or self-centeredness, so keep CCs to only those with a need to know.

The BCC feature allows you to add someone to an email conversation without others knowing, so it can be a little harder to determine when or if it's right to use it. Smith said that there are times when BCC-ing others is a good idea.

  • If you're planning something but not everyone in the conversation knows one another yet, using BCC keeps everyone's emails private until they're ready to share them with the group.
  • If you have been asked to complete a task, when you include the requester via BCC, it lets that person know that the task is in progress.
  • If you are corresponding with a client who is unsatisfied, BCC-ing your boss will ensure that he or she won't be caught by surprise, should the client call.

Smith said it's best to leave those who don't fall into the "need to know" category off an email and reduce the clutter in their inbox. 
And if you're not sure, Smith said the best approach to take is to ask the person you want to CC or BCC if they'd like to be included.



Source: http://www.businessnewsdaily.com
Image Credit: Shutterstock


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Friday, August 11, 2017

How to Write an Email Subject and Opener That Will Actually Make People Pay Attention

If you want to engage your email reader, be direct, drop that weak vocabulary and use action language.


How many of these emails have you deleted this week? Maybe this one...

Hi John, I hope all is well. Wanted to reach out to you about the useless crap we are selling and that I really don't care about but want to get my quota bonus so I can save up for the new iPhone 17.

So weak. On every level.

College writing courses don't teach you how to write emails so people will read them. Nor do they give lessons on how to improve your email etiquette or show us the way great communicators use email.

Until we get those lessons on what sentences not to write in an email, here are four tips on how email pros get a reader's attention--and keep it--before your reader banishes your email to the waste bin of dashed solicitation dreams.

Write Short and Sweet Email Subject Lines

If you want people to open--and read--your emails, make your subject lines pithy and precise. Email isn't a mystery story with a big reveal at the end. It's called a "subject line" for a reason. For intriguing subject lines, Marketo.com suggests choosing keywords, questions, or numbers to get a reader's attention.

And keep subject lines short. If you write 50 characters or more, your email will end up in the spam folder, according to email marketing firm Emma.

Remove Weak Language: Take Action

Ever write "Hope this email finds you well..."? Well, I immediately delete those emails even if it's from someone I know. Hope is for wussies. Sure, hope helped Obama get elected but he had a different platform with his book, The Audacity of Hope.

When people use phrases such as "I hope things get better," or "I hope things are well" or "We hope (fill in the blank)"--the language is too passive. No action is associated with making the desired outcome happen. Unless you wrote a book about hope like Obama, cut the weak words out and get right to your message.

Make Your Email Personal: Use A First Name

Write the person's first name in the email. If you ever write a cold email with a generic greeting like "Dear Customer," you're either lazy, spam, or both. You probably hate it when someone asks you for something and doesn't use your name, so why are you doing the same thing to them?

If you want people to read past your first salutation, use their first name. Not only is your email less likely to be deleted, you're more likely to get results. The 2013 Experian Email Market Survey has shown that personalized promotional emails have 29 percent higher open rates, 41 percent higher unique click rates, and produce transaction and revenues rates at six times higher than impersonal emails.

Customize Your Intro

Never start off with "Hi Mike," or Hi Susie. Is this how you really talk? At the Santa Barbara speakers bureau BigSpeak, (full disclosure, my company), our staff has done a substantial amount of research and A/B testing over the last two years with email communication. We found the more authentic the tone and the more customized/sincere the introduction, the better the email was received and the higher the response rate.

Instead of writing "Hi Mike" in the intro, write "Mike, hello from rainy Seattle." Start with the recipient's first name. Get their attention right away and add some detail about you and where you are to get the person intrigued.

Want to take it up a notch? Add some more detail to really create the personal connection: Write "Susie, hello from rainy Seattle, envious of the 83° weather you're having there in Los Angeles."




Source: https://www.inc.com
Image Credit: Getty Images



ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!
Join WNFP Communities!
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