Promoting Your Business at Events and Festivals

Promoting your business at events and festivals can be a very effective way for a business to reach their target market. The opportunities can range from large trade shows with very specific target markets through to local community festivals, school galas and sporting events with a wide variety of attendees.

No matter what size the event is, you will need to invest resources into preparing for and attending the event including time, money and perhaps staff. To ensure you get the most benefit from this investment it is important you put some careful thought and planning into how you approach this type of marketing.

This article provides an overview of what you need to consider when planning and preparing for an event. It will help you get maximum benefit from your investment.

IDENTIFY WHAT TYPE OF EVENTS ARE MOST SUITED TO PROMOTING YOUR PRODUCTS AND SERVICES
To do this you will need a good understanding of your target market to help you identify what type of events they are most likely to attend.

IDENTIFY THE EVENT/S YOU WISH TO ATTEND
Find out what events are held that would be suited to your target market. Use the internet, contact local councils and art galleries, read newspapers, ask others…

If at all possible attend the event as a spectator first or attend a similar event. Really take notice of what other business owners are doing with their sites. Take notes, ask questions – this is your chance to really find out what is required and how to best approach this type of marketing. What sites really stand out? What sites look scruffy and why? What sort of people are at these events – are they really the type of customer that would be interested in your product or service.

IDENTIFY THE PRACTICAL STUFF
Once you know which event/s you are going to attend, contact the organizers as soon as possible and find out how things work, what facilities are available and any other information that will help you prepare your display.

• Find out how much space you will have. If your stand is complex, get exact measurements. You will need exact measurements for printing banners and other signage and you will want to know how much room you have so your display looks complete but not overcrowded.

• Will you be in a covered area or do you need to supply your own cover? If you are outside and have to supply your own cover, make sure it’s sturdy enough to handle wind and rain – just in case… and that any products that can get damaged by the weather will be well protected.

• How far will your vehicle be parked from your site? You may need to organize help carrying your display material to your site or need more time to set everything up.

• If inside, are there partitions to fix promotional material to and if so, what will you need to do this? If there are no partitions, will you need to organize some yourself?

• Power, water… what other services will you require?

PLAN HOW YOU ARE GOING TO DISPLAY AND PROMOTE YOUR PRODUCTS AND SERVICES
Once you know what you have to work with, you can start planning your display.

• If your stand is complex, draw up a scale plan of where everything will be positioned, including each wall if applicable.

• Will it benefit your product to allow people to walk in and around your display or is it better that you display your products on a table with you standing/serving behind the table? The type of event can influence this to a certain extent.

• How are you going to entice people to your site? Competitions, moving display items, music (check with the organizers first and if they allow it be respectful of your neighbors), if you want to run a competition ask the organizers if they would like to promote the competition in their marketing material – it can be a win win, it gives them something to help draw crowds and you get some free advertising.

• If you plan to give away items such as food, wine, balloons or other items please check with the organizers first. For small events in particular, it may not be fair on other stallholders who are selling these items.

• Decide how you are going to collect prospective customer information if that is relevant to your business. This can be a great opportunity to collect names, contact details and email addresses for further promotions in the future or email newsletters.

• Where will you sit/stand? Do you need chairs and tables for visitors to your stand?

• What display material and other equipment do you need? Banners, posters, stands, tables, chairs, flooring, pot plants, backing sheets, signage, brochures, business cards, table covers, food and drink for you – it can be a long day, and anything else you think you will need.

• What will you wear? If you will be standing all day wear appropriate shoes. If the day is hot keep this in mind – your site might be positioned in direct sunlight for several hours.

• How are you going to talk to people? How do you want to talk about your products and services? Perhaps jot down a few notes so you don’t overlook anything important.

• Presentation is everything. Try and tie all your presentation and display material into your brand. If your brand colors are red, green and black – don’t go for a pink chair! Look for something the same color as your brand or perhaps something neutral such as silver or white as a last resort. Make sure your logo, business cards and other marketing material look tidy and professional and are consistent with the rest of your brand.

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BUDGET
Draft up a budget. Take into account your time (to organize the event, set up for the event, attend the event, and tidy after the event), additional staff, loss of income if you are not able to carry out your normal working day because of the event and any other costs that you will incur such as display material, stock etc.

ORGANIZE YOUR DISPLAY MATERIAL… WELL IN ADVANCE!
Make sure you allow plenty of time to organize everything. Give your designer a call as soon as you can to find out how much time they will need to organize the job for you, especially if they are organizing the printing as well. Order in stock with plenty of time to spare in case something goes wrong. You want to be calm and relaxed on the day – not feeling like a frazzle from running around at the last minute trying to get everything finalized.

THE EVENT
Yay – the day has finally arrived. You have had lots of rest, are full of energy, look amazing and are rearing to get out there and promote your products and services. Yeah right – probably not after organizing for the event as well as keeping on top of business – ignore it, you can rest at the end of the day!

Try and get to the event well in advance to give you plenty of time to set everything up – and allow time to spare for the inevitable last minute oversights.

It’s time to start promoting your business. How you do this will depend on many things, including the type of product or service you have, your level of confidence and comfort level – it can take one or two events to really get comfortable for some people, and the type of people attending the event. Engage with people walking by, smile and chat with them to make them feel welcome… and don’t forget to give them a business card and take their details if they are happy to give them.

AFTER THE EVENT

• Follow up with any contacts you have made during the event. Try and do this within a week of the event, two at the most.

• Spend an hour or so reviewing the event before you forget anything. You want to learn from each experience and continue improving your presentation and promotional methods. Make notes of what you want to remember next time. Now is a good time to write a checklist for next time and a template timeline.

WILL THERE BE A NEXT TIME?
It could be some time in the future before you really know if attending the event has been a worthwhile marketing strategy for your business or not. You may never be able to assess the full extent of how your business benefited from the event. Marketing and advertising is the perfect example of the phrase ‘the sum is greater than it’s parts’. An effective marketing strategy is made up of many parts; vehicle signage, advertisements, consistent look and feel of all your marketing material, sponsorship, brochures, mail-outs, attending events… depending on your business. It is the combined effect of all these elements that has the real power. That’s why it is important to follow up with contacts made, perhaps do further follow up advertising three or four weeks after the event targeted at the same people who attended the event or think of other ways you can remind attendees of the event about your business.

THIS METHOD OF PROMOTING YOUR PRODUCTS AND SERVICES ISN’T RIGHT FOR EVERY BUSINESS
You will need to decide if this is in fact the best way to spend your marketing budget. If for example your primary target market is global then attending a local school gala obviously isn’t likely to be worthwhile to you… do keep an open mind though, they may have international feature guests at the event!

This is a very summarized overview. How you approach a small school gala will be quite different to attending large trade shows. There are many more considerations you need to take into account if you are attending international trade shows or events.

Good luck with your next event. You are welcome to contact me if you have any questions or need help organizing your next event. I can help you with designing your site layout, designing and printing your promotional material and give you ideas on ways you can let people know you will be at the event to help you further promote your business. If you have any feedback, comments or suggestions that may help others please feel free to leave a comment below.

AND FINALLY – THE NUMBER ONE TIP IF YOU DO DECIDE TO TRY THIS TYPE OF MARKETING…

DON’T LEAVE THINGS UNTIL THE LAST MINUTE!


You can almost guarantee that when you pull out the kit set shelving your products will be displayed on from its box the color will be wrong or a ‘bit’ will be missing. Or, something will break or you will realize you have run out of tape… don’t do as I did for the last event and leave everything until the day before when all the shops are closed and you have no time left for those unexpected ‘things’!


Source: http://slicecreative.co.nz


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

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How to Use Events to Market Your Retail Store

Are you looking for a cost-effective and fun way to raise your retail store’s profile in the local community? Then consider hosting events to market your business.

Even if your location is snow-bound right now, this is the perfect time to start planning some Spring events to attract shoppers who will be eager to get outdoors once the weather turns pleasant.

There are all kinds of options for hosting events, from having local musicians play in the shop, to hosting an art opening, to having a VIP only sale for your best customers after hours. Below are some steps to get your event rolling.

How to Use Events to Market Your Business

Figure Out Your Goals for Your Event

Do you want to reward existing customers or attract new ones?

A VIP only sale could work for the first option, while an event that attracts passersby (like live music or a cooking demonstration) could work for the second.

Determine Your Budget

Consider factors like extra employees to handle the register, the cost of staying open later, refreshments and decorations. Also, figure out if your event will be a reoccuring one or a single occasion event.

Find Participants

Do you need outside participation to make the event work? For instance, if you own a boutique and want to host an art show, you could reach out to local artists to let them know your store is going to start featuring original art work. Offer them the chance to sell their art in exchange for a small commission and having them bring in their fans and friends to the event.

Similarly, plenty of local musicians are probably willing to play for free or a nominal fee, and this can expose your store to a whole new clientele. Think creatively and you’ll be able to recruit participants for little or no cost.

Create a Marketing Plan for Your Event

This could include store signage, email marketing, social media outreach and, of course, PR with local media outlets.

Be sure to start marketing well in advance so you have plenty of time to spread the word.

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Plan the Logistics of Your Event

Consider factors such as:

• How much space is needed? For instance, if you’re hosting a cooking lesson in your housewares boutique or a fashion show in your clothing store, you may need extra space and seating. Depending on space needs, you may also want customers to RSVP or register in advance.
• How many employees will you need?
• Are any permits needed? Such as for live music or other events that create noise or crowds?
• Plan for refreshment preparation and also cleanup.

Gather Customer Information

This is a key part of every event. After all, you want a way to stay in touch with people who came in to your store:

• Have an signup sheet on hand for customers to subscribe to email newsletters or marketing messages from you.
• Have plenty of business cards, brochures or fliers customers can take with them to remember your business.
• If your event involves showing customers how to do something, like a florist hosting a floral arrangement class, give out informational handouts with your business information on them.
• Have customers fill out forms to win a prize or drop their business card in a fishbowl.

Follow Up

Once you’ve gathered contact information from customers, be sure that you follow up with them within the next two weeks while the event is still fresh in their minds. Get them back into your store by providing a special offer or discount that’s good for a limited time.

By hosting events on a regular basis, you can make your store more than just a store – it can become a gathering place for the local community, strengthening your ties with your customers and differentiating you from your big competitors.

Source: https://smallbiztrends.com
Image Credit: Shutterstock


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

How to Use Events to Market Your Business

Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, novice event planners can quickly lose their footing while putting their events together so using a step-by-step method is a huge help. Follow this basic planning outline for a surefire way to plan your next killer event!

Plan Ahead

This seems like a gimme, but often times people underestimate the runway needed to properly plan an event. Before you do anything, you should be able to answer these questions:

What is the purpose of my event?

Do you want to generate leads or start building your customer emailing list? Are you looking to create brand awareness or strengthen your connection with your community? The answer to this question will determine a lot about the different components you choose to implement at your event so being clear from the start will prevent unsatisfactory results down the road.

What is my ultimate goal?

If you decided that the purpose of your event was to create stronger community ties then the goal of your event may be to use those connections to broaden your professional network. Your goal should be something measurable tied to your purpose.

Prepare

Once you’ve clearly defined your desired outcome it’s time to start putting the puzzle pieces together. This is when you’ll start to look at all of the basic elements that make up an event such as:

• Budget – Determine your budget first, as it will be a deciding factor for the other components.
• Vendors (Catering, A/V, photography, entertainment, equipment rentals, etc)
• Venue – Think about parking, permits, size, location.
• Date – Check local event calendars so you don’t end up picking a date that conflicts with a competing event.
• Staffing needs – Will you require employees to help out or look for volunteers?
• Agenda – What is the minute by minute schedule for the event? (Ex: 6pm doors open, 6-7 cocktails, 7:05 welcome note, etc). A detailed schedule ensures everything you want to happen actually does!

Don’t forget to keep the weather in mind. If you’re having an outdoor event you should have a backup plan should the weather decide to take a turn for the worse.

Promote Your Event

Once you’ve got the nuts and bolts situated, it’s time to start spreading the word. The basic first step is to create invitations. Whether you use traditional mailers, social media posts, an email marketing platform, or a combination of these just be sure you’re giving your invitees enough lead time to make room for you on their calendars. Do your best to create a buzz!

Don’t forget that event promotion doesn’t only occur leading up to the big day. During the event, assign someone on your team to post to social media in real-time so people nearby have the opportunity to stop in.

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Look for Local Publicity

Don’t forget that most of your local newspapers and media outlets will cover your event for free. Contact local news stations and ask how you can get a mention on their morning or lifestyle segments. This is especially well received if you’re tying your event to a charitable cause or planning it for a time of the year that receives media attention anyway, like a Shop Local day.

Local bloggers and micro-influencers can be publicity powerhouses, too. Offer them free entry into your event or promise to mention them and link their blogs in your follow-up efforts or on your own website or blog.

Follow Up

Follow-up efforts are perhaps one of the most vital components in the event life cycle that also happen to be the most passed over. If you don’t follow up with attendees after the event you’re missing a huge opportunity to move them further down the pipeline to becoming a loyal customer. Post photos from the event online and in store and send people a personal thank you with an event recap. These small touches go a long way in making your customers feel appreciated for the support they’ve given you and your business.

Also, hold an internal recap meeting. Go over aspects of the event that you loved and thought went well and take a closer look at areas that you can improve upon for next time. Don’t underestimate the value of this follow-up analysis. Critiquing your event from the planning stage all the way to your attendee follow-up methods is tremendously valuable and will help you be more effective the next time around.


Now, all the planning in the world can’t account for last minute changes and snafus. Be flexible while sticking to your plan as best you can and try not to sweat the small stuff. Even the most experienced event planners will have things go haywire the day of party – just roll with it, have a good time and give yourself a big pat on the back for pulling off a successful event!




Source: https://thrivehive.com

 
ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

How to Promote Your Business at Community Events

Small businesses often invest thousands in promoting their services online or by mail. However, many owners fail to advertise in their own backyards. If you’re not taking advantage of nearby festivals and community events to promote your business, you’re likely missing out on a valuable opportunity to grow. In fact, a recent study revealed that 44 percent of marketers see a 3:1 return on their event marketing investments.

Festivals and community gatherings enable businesses to connect with members of their own cities and towns. Not only can you interact with current and prospective customers, letting them know what it is you have to offer, but you can also give out brochures and even small gifts and freebies to encourage them to shop with you in the future. Additionally, owners can form potentially valuable relationships with other local businesses.

Here are some tips for promoting your business successfully at local festivals and events:

Do Your Homework

Before attending your first festival, it’s important to do your research. Communities offer a broad array of events from parades to picnics, cook offs to art showings, music festivals to holiday celebrations. Before booking your table or stand, take time to consider your target audience and what types of events they are most likely to attend. If you’re selling to families with small children, you will likely focus on different events than a company that targets senior citizens.
Not sure where your audience members tend to congregate? Speak to other business owners in your general field and ask what events have proven successful—and which ones are duds. You don’t want to spend a lot of time and money prepping for an event that is only sparsely attended. Additionally, you should consider the fees and registration costs, as they might affect the overall value to your business.

Understand Your Space

Once you’ve pinpointed the perfect event, you should contact the organizers to determine how much space you’ll have on the big day. While some events afford businesses a whole stand, others allow them only a tiny table to promote their wares. Acquiring exact measurements helps you determine the type and amount of goods to bring. After all, you want your stand to appear clean and organized, rather than sparse or crammed with products and swag. It’s also wise to find out if you’ll be under a tent or other cover or out in the elements. You don’t want to cart along expensive goods if they’re likely to be damaged by rain. 

Bring the Right Freebies

It’s great to give your business card out to festival attendees. However, freebies tend to make a more significant effect than tiny pieces of paper. Before attending an event, take time to consider the best swag for the big day. Complimentary gifts can include items featuring your company name—like pens, mugs, and reusable grocery bags—and even coupons good for free products in your store. Additionally, companies sometimes use community events as opportunities to give away new products that they’re looking to introduce to a wider market. Offer deals on new items or pack up several products into an attractive gift set to save consumers time on their shopping.

To maximize the effectiveness of your event marketing, choose promotional products suited to both your business and your customer base. For example, a local gym would be better off providing free water bottles than chocolates. On the other hand, you probably want to avoid items like iPhone cases—most people already have these and are unlikely to use one branded with your company name.

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Provide Value to Consumers

Customers appreciate receiving useful information in addition to gifts. When researching events, ask the organizers if there will be opportunities for sponsors and exhibitors to speak to attendees. You might be able to hold a demonstration showcasing one of your new products or present a seminar on a topic of interest. For example, a local funeral home could host a mini-class on the value of advanced planning. Be creative and offer value to everyone who stops by your stand.

Gather Emails

When you attend local festivals, the marketing opportunities don’t stop when you pack up for the day. On the contrary, savvy business owners invite prospective customers to sign up for contests and giveaways. Collect customer email addresses in a database and use it to expand your business in the coming months. (Be sure you get permission to email them when you collect their email address.) For best results, avoid bombarding clients with too many emails and ads. Only contact prospects when you have something of true value to say. 

Many businesses have already seen the power of event marketing. In fact 83 percent of B2B marketers say they are very invested in events. Do your research to identify the best festivals or local events for your promotional needs and goals.

Source: https://www.businessknowhow.com


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

Why Companies Invest in Event Marketing

In today’s world, all marketing could happen without face-to-face engagement. The digital age has simplified the process of brands connecting with customers, yet companies are still relying on sponsorship and event marketing. Why? Here are a few reasons.

Connect with a Targeted Audience

Most events cater to a specific demographic, creating the perfect opportunity for a brand to align itself with its target audience. Event promoters typically provide potential sponsors with an outlook at the event’s demographics in order for the brand to decide whether or not the partnership is the right fit.

Sell and Sample Products

Events give companies direct access to their prospective customers in order to conduct sampling or sales. Many companies staff their booths with seasoned brand ambassadors to attract customers and also offer event specials to help drive sales.

Create a Memorable Experience

Direct interaction with an audience expands a network and establishes a shared experience that can enhance future communication. When brand ambassadors interact directly with attendees, a unique, memorable relationship is forged with the brand.

Demonstrate Importance

By speaking directly to its customers, a brand demonstrates their commitment to create a relationship with their target audience. Event marketing provides a one-on-one environment through which brand building and loyalty can be established.

Enhance Brand Awareness

Events often draw thousands or even millions of attendees in a short period of time. Whether it’s through a logo on a banner or an experiential booth, brand exposure is one of the huge added benefits of event marketing.


Though digital media seems to be dominating the marketing world, face-to-face interactions are still powerful and will always remain more personal. 

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Source: http://www.ontheavenuemarketing.com


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

Top 7 Event Marketing Strategies & Ideas

Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full.

You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d play.

But what would happen if you forgot to send the invites?

No, no let’s not even imagine the catastrophe!

The simple point I’m trying to make (while also realizing how old I’ve become!), is that an event, no matter what it is, is only as successful as the turnout of invitees.

While, here’s hoping that your personal party guests are polite and excited to turn up, as a business or nonprofit you can’t rely on hope alone.


Event Marketing lies at the very core of the success of an event. Unless you really put some thought behind your event marketing strategy, chances are the footfall will be meager, if at all. This holds true for both online and offline events.

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What is event marketing?
Simply put, event marketing is all about letting people know that you are hosting an event and how much it would mean to you if they joined in.  It’s the strategy to promote an online or offline event through various channels.

Be it a Donation Camp, Volunteer Appreciation Day, Meet n’ Greet, an Expert Speak Conference, a Facebook Live Seminar, Workshop, or any other event, marketing it, and doing that well, will create a buzz and entice people to join in.

Why you should consider event marketing strategies

The answer to the why is pretty simple: a successful event marketing campaign gets you the attention and footfall you need to get attendees to your events.

However, there are many other reasons why event marketing strategies work, like reaching the right target audience in an effective way, knowing the best way to make an impression and most importantly, creating awareness around your event.

It all starts with a solid event marketing plan. From the moment the idea to host an event is conceived to the point that the event actually takes place, the right event marketing strategies are required throughout the entire journey.

So who are these attendees and who is your target audience?

As I mentioned earlier, one of the key elements of making an event a success is knowing and reaching out to your target audience.

To know who your target audience is, you first need to know the goal of your event and then find the people who fit in with that goal.

For example, if you are hosting a Donation Camp to raise funds for your nonprofit, everyone who supports your cause is a part of your target audience.

Event marketing strategies to try for your next event

Now that you know who you want to reach, it’s time to think of the best ways to promote your event to these people.

So how do you make your event marketing persuasive and not pushy? Well, you can try some of these event marketing ideas and strategies to start with:

1. Share with the Media
A Press Release is a great way to get the attention of the people who can help you further your event goals. With a formal press release, you invite local media to be a part of your event. You can also spark the attention of influencers and new supporters. This is especially great when the goal of your event is to spread awareness and invite influential people.

2. Socialize
With social media being one of the top places to connect with local influencers and people with a strong presence, this tactic can help you get the right attention. Look for influencers who work within your industry and have a great following on various social networks. Never underestimate the power of word-of-mouth marketing!

A survey conducted by Collective Bias shows that a whopping 70% of today’s generation depends on influencer or peer recommendations to make buying decisions. For example, if you are hosting an event to recruit more volunteers, the influencers could talk about how this event is going to be amazing, why one should volunteer or just why they would personally attend the event.

3. Go live
Yes, it’s going social again! Facebook is a huge space and a great platform to get the word out about your event. A Live Stream is a new trend in event marketing where you have a direct interaction with your target audience and invite them in. Use this opportunity to give your audience a peek into what lies ahead and make a compelling pitch about why attending the actual event is something they don’t want to miss. Bizzabo studied that almost 30% of marketing professionals believe that live streams impact an event the most.

4. Dedicate pop-ups and landing pages
Create a pop-up form on your website to direct potential event attendees to a dedicated event page. Pop-ups may be annoying but one cannot overlook their effectiveness. The content you use on the landing page and the pop-up is a key factor that will determine if people will get pulled in.

5. Market to your audience using email
Email Marketing continues to be the most effective means to reach out to your contacts and invite them to an event. At 70%, email marketing is known to be the most popular event marketing strategy among people who regularly host events.

Constant Contact allows you to send professional, impactful and customizable emails, inviting people to your event. Our email marketing templates are for everyone!

6. Spark FOMO (Fear Of Missing Out)
Create the ‘Fear Of Missing Out’ among your audience. Use content like video or imagery to show them how they will be at a loss if they don’t attend. Contrary to popular belief, people are more interested in an event when they feel they will lose out on something valuable if they don’t attend. ‘“You don’t want to miss this event. Here’s why ’ is a simple but effective email marketing subject line, social media campaign or blog post to generate curiosity about your event.

7. Promise a good time (and deliver!)
Use multiple mediums and channels to show people what a great time they’ll have at your event. A promotional video, images, user-generated content, and other details that will immediately spark interest are all great resources to excite your audience. It’s like any movie; when the trailer comes out people start talking about it and can’t wait to go see the full movie. A sneak peek- visual or text- will show them that you have taken all the efforts to make this a memorable, fun and rewarding event for all your attendees- it’s an incentive you offer in exchange of their attendance.

Each of these event marketing ideas is tried, tested and highly recommended to use when promoting your next event.

Ready to create a buzz?

You know your event is going to be exceptional. You have planned amazing things for your attendees- it’s time to create a buzz about it.

Event marketing strategies allow you to make an impact building up to the event, and continue the momentum for your business or nonprofit even after.


Use this opportunity to show people that their needs and priorities are at the top of your mind and you will ensure no stone is left unturned in giving them what you offer. Start planning your next event and use these event promotion strategies to make it highly successful.

Source: https://blogs.constantcontact.com

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!