What Are the Benefits of Event Marketing

Adopting event marketing to promote your business is an excellent way to expose your small business to a host of new prospective clients. Even on a budget, your business can still take advantage of events to improve your company’s visibility and position in the marketplace.

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Infographic: 100 Free Marketing Tools For Growing Your Small Business

A comprehensive list of the best free marketing tools for small business:

Source: https://www.theselfemployed.com

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

Here’s Why You Should Invest in Video Marketing to Grow Your Business

As digital marketing increasingly becomes an integral part of your business, employing strategies to keep you ahead of the competition will need to be a top priority. Interestingly, using video in your content proves to be one of the most powerful ways to achieve this.


Although video marketing might seem overwhelming at first, it has become an essential tool for many businesses. In fact, Wyzowls’ Video Marketing Statistics 2017 reveals that 63% of businesses are using video as a marketing tool. Out of those, 82% feel that video is a crucial part of their marketing strategy.

If you are wondering whether video marketing is worth investing more, read on.

4 Reasons Why Video Marketing Works

#1: Builds Consumers Trust Easily


Video production takes time, effort and money. And not everyone has enough resources to do it. But is it worth investing in video marketing? Definitely. Studies show that videos generate more trust in consumers than written content.

As statistics reveal, 79% of consumers would rather watch a video to learn about a product than read text on a page and 84% are likely to make a purchase after watching a brand’s video. Consider how this can make a difference in your conversion rate and you will start to understand why video is becoming an indispensable tool in your marketing arsenal.


Videos also draw more customer attention than any other medium. Given that we are in the midst of information overload, your brand will not succeed if you cannot stand out from the crowd with a unique story. Fortunately, video marketing has the ability to make a compelling pitch more quickly than reading would. It can easily get your message across, and when done effectively, it can grab your customer’s attention without much difficulty.

#2: Connects on a Personal Level

When consumers see someone on the screen, they build a sense of relationship toward the brand. Rather than them just reading blocks of text that could have been created by anyone, they see a face. They learn who the person is. They see and hear the person’s emotions through his/her tone of voice and non-verbal gestures.

And even if there is no conversation going on, the visual information they see is enough for them to understand what is happening. A sense of personal connection develops almost instantly as a result.

In addition, when people encounter the real faces and personalities behind your business in a video, you foster a strong and meaningful relationship. They get the idea of how passionate you and your people are in giving them the solutions they need. By becoming visible through video, you evoke emotions that traditional content may not be able to do. When you leverage this powerful aspect of video, not only do you instill trust, you also drive viewers toward a desired action.

#3: Engages Customers More Effectively

According to Wordstream, social video generates 1200% more shares than text and images combined. Views on branded video content have increased 257% on Facebook and 99% on YouTube as of June 2017.

Content Marketing Institute also indicates that web users are 10 times more likely to engage with, comment on, share video content than blog posts or related social media updates. The numbers only prove how crucial video marketing is in your overall marketing strategy.

Video also engages even the most dismissive buyers as it is super easy to consume. Instead of reading long product descriptions or filing through online catalogs, buyers can see the product in action at the touch of a button. Through an explainer video, your customers can gain a better understanding of your product or service. If you are selling an app or software, they can get a good grasp on how it works even when it can be quite tricky. This ultimately can reduce the number of support calls you receive in a day.

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#4: Increases Conversion and Sales

Multiple studies show that including video on a landing page not only boost conversions but also lead directly to sales. While text is still an integral part of your website, videos are more appealing to visitors. As a result, they are more likely to linger to find something helpful or interesting about your business or one of your offerings. This in return can lead to higher conversions. It is also found that customers are nearly twice as likely to purchase a product or service after watching video content, particularly demo videos.

If you can make high quality, compelling videos, visitors will stay longer on your webpage. This sends a positive signal to Google and helps improve your search ranking in return. In other words, the more people spend more time on a page, the better that page will be ranked. Needless to say, landing on the first page of Google can have immense benefits to your business, especially in terms of conversion and sales.

Wrapping Up

Videos can serve as a solid foundation for a great marketing strategy. As the above points have shown, investing in this highly rewarding medium can do wonders toward capturing your target audience’s attention, building trust and meaningful relationship, increasing engagement, and more importantly boosting conversion and sales.




Source: https://www.business2community.com



ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

Apply These 20 Local Marketing Strategies To Improve Your Small Business Revenue

An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different to the techniques and methods you’ll use for general marketing, as you’re working hard to find, reach, engage and appeal to local customers specifically.

Local Marketing Strategies

Here are 20 of the best local marketing strategies you can use to increase awareness and your customer base in your local area:

Get Involved with the Community

Getting involved with the local community can be a surprisingly effective way to engage with local customers. You’ll meet lots of local people and build valuable links. You can get involved with your community by attending local events, sponsoring charity events or perhaps donating a little of your spare time volunteering.

Claim Your Google Local Listing

More than half of business owners still haven’t claimed their Google My Business listing, which means that they can’t manage and update vital information such as opening hours, address, images and contact details.

Run Local SEO Campaigns

This is one of the most important local marketing strategies, is it enables local customers to find you when searching for businesses, services and products in the local area. There are lots of ways to improve local search engine optimization, including making good use of local-focused keywords and regularly updating a business blog with fresh, engaging content.

Make Local Business Contacts

Partnering with local businesses, especially those in similar or complementary industries, is a great way to start expanding your local network. Start in online professional groups on sites like LinkedIn, making sure you do plenty of real-world networking too.

Advertise a Loyalty Program

The reason this is one of the best local marketing strategies is because customers love to feel valued. Create special offers and discounts for local customers only, perhaps bringing everything together in a loyalty scheme.

Start a Referral Program

If you need a boost in word-of-mouth marketing, why not push your customers to do it for you with an irresistible referral scheme? It’s simple to start, all you need to do is offer a tempting freebie or special discount for the original customer and the person they refer.

Bring Your Staff into Your Referral Plan

Who better to act as an advocate for your brand than your dedicated staff? Offer a bonus to staff for referring new clients and customers.

Advertise in Local Public Transport Hubs

To reach local customers, you need to think about the places around town they tend to go. Public transport stations and hubs are excellent for this, so put your ads up in rail, bus and other local transit stations in your local area.

Engage with Audiences on Social Media

With 800 million active monthly users, Instagram provides a wealth of opportunities for small businesses to reach out to new customers. Make sure to tag your location in your posts, as research shows that posts with a geo-tag receive a huge 79% more engagement from social media users.

Use Targeting Tools for Online Marketing

Social media platforms such as Facebook offer many ways to target customers in your local area. You can use paid advertising features to ‘boost’ posts, setting parameters to target customers within a certain number of miles from your business HQ.

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Tell Your Story

If you’re from the local area you’re targeting and have a great story about how your business got started, make sure you tell it! Customers love to support a local business, especially one run by a hard-working local resident. You can create a video or do a series of blog posts and share them on social media.

Hold an Event

Throw a party or a launch event for your business or a new product and invite new customer to come to you. Putting on some free food, drink or entertainment is a smart move, as it provides an incentive to attend.

Get Reviews and Testimonials

Local customers want to use a business that they feel they can trust, which you can demonstrate with positive reviews and testimonials. Never pay for these, but simply email previous customers saying that you’d really appreciate a review if they had a good experience.

Win Over Local Bloggers and Journalists

Who are the influential journalists and bloggers in your area? Invite them to an event or send them a product to review and see if you can get some positive local press.

Send Out Targeted Email Campaigns

74% of marketers find that targeted personalization increased customer engagement, so as part of your local marketing strategies, make sure you’re tailoring your email campaigns to customers in the local area. 

Consider Running a Coupon Deal Site Offer

This may not be appropriate for all businesses, but as coupon deal sites such as Groupon group offers by location, a special deal or discount could bring in a host of new local customers.

Offer a Free Consultation or Advice Service

This is a great way to demonstrate your expertise in your field, while getting potential new customers interested in what you do. They may come for free advice now, but they’ll likely come back to make a purchase later.

Advertise in Local Newspapers

Never underestimate the power of traditional local marketing strategies such as print media advertising. Ads and features in local newspapers, as well as mailed circulars, can attract the attention of local customers.

Get Yourself on Local TV

Whether in a news story about a charity event or a paid advert, you need to get your business into the homes of local customers – all through the power of local TV networks.

Partner with Another Business

Could you team up with another well-known local business? For example, a design firm could team up with a printing company to refer clients and offer discounts.





Source: www.smallbiztrends.com
Image Credit: Shutterstock

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!