Westchester Networking for Professionals: email campaign templates

Do you know what emails you’re sending your subscribers this holiday season?

Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.

Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission.

Need some help getting started? Check out these 30 creative holiday email ideas from other small business owners:

(Not a Constant Contact customer? Try us out for free! Start your free 60-day trial to see how these ideas can work for you.)

1. Holiday preview sale

Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts to them for helping you spread the word about the event.

La Provence, Rockport, Massachusetts

Bonus tip: When hosting a sale early in the season, make sure to offer a convenient way for new customers to sign up for your email list. Let them know you’ll be following up with more updates about holiday offers later in the season.

2. Cyber Monday offer

If there’s an e-commerce side to your business, make sure to participate in the annual online shopping event, Cyber Monday. You can send a series of emails leading up to Cyber Monday letting people know about special discounts, and send a final reminder when the big day finally arrives.

This year, Cyber Monday takes place on November 27th.

Schaller Gallery, Saint Joseph, Michigan

3. Free shipping

There are many small things you can do to add value this holiday season. One of the easiest ways to add value is to offer free shipping leading up to the December holidays. You can encourage people to shop online or provide details so that customers can call to place an order.

William Roam, Indianapolis, Indiana

4. Gift card bonus

In addition to traditional discounts, you can also look for ways to reward people for shopping small by adding a bonus prize, like a gift card or gift certificate.

Offering a gift card as a bonus can increase sales during the holiday season, and can also help introduce you to new customers in the process.

Prezo Grille & Bar, Milford, Massachusetts

5. Holiday gift guide
Help your customers find the perfect gift with a holiday gift guide.

You can send a general mailing to your entire list, or create separate lists for different audiences and come up with different gift ideas for all of your different audiences (gifts for moms, gifts for your husband, gifts for your grandkids, etc).

No Rest for Bridget, Irvine, California

6. Holiday coupon

Coupons can be used in a variety of different ways throughout the holiday season. You can use them as the focus of your email, or add a coupon to your regularly scheduled email newsletter as an extra bonus for your readers.

Inn at Seaside, Seaside Oregon

7. Sample sale

Showcase some of the different products you offer with a holiday sample sale. For a business like Sugaree’s Bakery, a sample sale lets customers experience their different recipes and share with holiday guests.

Think of ways you can let people sample your products and services this holiday season.

Sugaree’s Bakery, New Albany, Mississippi

8. End-of-year update

One of the best ways to celebrate the holidays is to reflect on all that you’ve accomplished in the previous year. As a small business, you share a special connection with your customers and they’ll be happy to hear about all of your success.

Use the holidays to say thanks to your loyal customers and give them something to look forward to in the New Year.

SAME Café, Denver, Colorado

9. Extended holiday hours

Keep customers up-to-date about any changes in your schedule throughout the holiday season. Customers will be thankful for the reminder, and will be more likely to fit you into their holiday shopping plans.

10. Early pricing

A successful holiday season can help you end the year on a positive note, and can also set you up for success in the New Year.

Start your holiday season early by offering fall discount — like Halloween specials.

All Backyard Fun, Boulder, Colorado

11. Naughty or Nice

With so many businesses vying for your customers’ attention during the holidays, you’ll need to come up with creative ideas to get your emails noticed. Boston-based burrito restaurant Boloco, uses humor to make a lasting impression, while also promoting their holiday special.

Boloco, Boston, Massachusetts

12. Say thanks

What is your business thankful for? The holidays are a great time to let people know that you appreciate their support. Saying thanks can humanize your business and help build the trust you need to build customer relationships.

Property Minder, San Jose, California

13. Holiday announcement

A successful holiday email promotional plan will include a mix of announcements, reminders, and thank you emails.

Think about the big things you’re promoting this season. For some businesses it may be an annual holiday sale or event, or it could be a new line of products for the holidays.

You can use a holiday announcement to get the word out early and start the season off on the right foot.

Door County Coffee Door County, Wisconsin

14. Holiday video

Add some personality to your holiday emails with a special holiday video.

You can use video to go behind the scenes and let people know how you’re preparing for the holiday season. You can also showcase your employees or just use the video to say thanks for a great year.

Artists for Humanity, Boston, Massachusetts

15. Tie in social media

Offer people multiple ways to connect with you this holiday season.

In addition to traditional methods like phone or email, you can also encourage people to connect with you on social media.

The Basketry, Luling, Louisiana

16. Black Friday offer

Black Friday isn’t just for the big-name retailers. As a small business, you can create a special Black Friday offer and take advantage of the rush around the holiday shopping weekend.

This year Black Friday takes place on November 24, 2017!

Mother Earth Pillows, Arnold, Missouri

17. Look ahead to the New Year

If you don’t have a lot going on during the holidays but have big plans for 2018, you can use the holidays to promote your upcoming activities. Use online registration to make it easy for people to sign up in advance.

extendYoga, North Bethesda, Maryland

18. Last minute reminders

Don’t forget to factor your last-minute email reminders into your holiday planning. You can come up with a list of last-minute gift ideas and promote them in the days leading up to the December holidays. Or help customers find last-minute decorations for their holiday parties.

Taza Chocolate, Somerville, Massachusetts

19. Gift certificates

Don’t forget to offer gift certificates as a gift idea this holiday season. This can be especially effective later in the season when people are looking to pick up last-minute gifts.

Rejuvenate Therapeutic Massage, Geronimo, Texas

20. Celebrate your success

Were there certain projects or achievements that really stood out for your business in 2017?

Make your email subscribers feel appreciated and include them in your celebration.

Davidson & Company, LLP Vancouver, British Columbia

21. Holiday event

Hosting a holiday party is the perfect way to thank employees and customers for their continued support all year long. After all, they are the backbone of your business and you want them to know just how much you care.

Wekiva Falls RV Resort, Wekiva Falls, Florida

22. Gift packages

Put a holiday wrapping around some of your products and services to create special gift packages.

You can create packages that are unique to your different audiences, and add value without adding a discount.

Treetop Yoga Studio, Gloucester, Massachusetts

23. Small Business Saturday

Plan a special offer for “early bird” shoppers and promote it to your email list. Here’s an example of how 3 Kittens Needle Arts promotes Small Business Saturday shopping to their subscribers.

3 Kittens Needle Arts, Mendota Heights, Minnesota

24. Share a story

The holidays are a great time to make a more personal connection with the people who support your business. Share a story about how your family celebrates the holidays.

Adding a personal touch to their holiday newsletter resulted in Second Bloom Design’s biggest order of the holiday season.

Second Bloom Design, Dorchester, Ontario

25. Shipping deadlines

People need all the help they can get when it comes to keeping track of important dates and deadlines during the holiday season. Email is one of the most reliable tools you can use to notify your audience about any important deadlines.

Taza Chocolate, Somerville, Massachusetts

26. Affordable gift ideas

Help people find the perfect gift on a budget with an email that shows off some of your affordable gift ideas. This is a great way to bring people into your store so that you can show off all the other great products you have to offer.

Arlington Promotional Products, Arlington, Virginia

27. Local gift ideas

There are a number of benefits of shopping small during the holiday season. Use these benefits to your advantage. Show off the personal touch your business offers, and encourage people to “beat the crowds” by shopping small.

Door County Coffee Door County, Wisconsin

28. Photo contest

Contests are a great way to celebrate the holidays with your biggest fans. Boston-based burger restaurant Tasty Burger, created a fun “12 Days of Ugly Sweater” contest, and encouraged people to share their best photos on social media. This is a great way to engage your audience and have some fun during this busy time of year.

Tasty Burger, Boston, Massachusetts

29. Fundraising campaign

Celebrate the “Season of Giving” by supporting one of your favorite organizations. You can donate a portion of your sales, or come up with different ways that encourage people to interact with your business and donate.

Baltimore Humane Society, Baltimore, Maryland

30. Giving Tuesday

Giving Tuesday is a national day of giving, following the busy holiday shopping weekend.

This year, Giving Tuesday is on November 28!

If you’re a nonprofit, you can take advantage of this important day by running a fundraising campaign.

Gorilla Doctors, Davis, California

Turn these ideas into action!

Constant Contact’s email templates make it easy to get your email marketing done — fast. Our customizable templates for the major holidays like Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday save you time and make you look good in any inbox.

Try our templates out for free! Start your free 60-day trial today!

Already a Constant Contact customer? Log in now to create your holiday email now.

Source: https://blogs.constantcontact.com

ABOUT WNFP

Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

Stay Connected with WNFP!

If you’re like most small business owners, you’re not marketing because you love marketing.

You’re marketing because you know that your business or nonprofit depends on email marketing to drive subscribers and customers back to your organization time and time again.

But what if your emails aren’t producing the results you’re looking for?

How can you design emails that are impossible to ignore and drive real action from your subscribers?

First, how do you know that you’re not already getting great results? It helps to have a benchmark to work with, so keep our Average Industry Rates chart handy to give you an idea of what kinds of open rates you should be shooting for.

Next, let’s talk about how to design emails that spur readers to action.

What isn’t working and how to fix it

1. You’re talking at your subscribers

Just like in conversation, no one likes being talked at.

You want to talk with someone who is in tune with your interests and appreciates your input.
Similarly, when you write content for your emails, you want to align your message with the interests expressed by your subscribers.

Take Action: Include a poll in your next email to ask subscribers what topics interest them. Your report will show you the results of the poll and help you tailor your email content according to your readers’ interests.

2. You’re overwhelming them with text

Your subscribers don’t hate to read, they just hate to read a wall of text every time you send an email.

According to a Constant Contact study of over 2.1 million emails, emails with 20 lines of text or less result in the highest engagement.

Don’t make your readers endlessly scroll. Instead, keep your content concise and link off to any longform content.

Take Action: Encourage readers to take action and read what interests them outside of your email. By adding a Read More block, subscribers can click a button to read an entire article.

You can tease the first sentence or two of an article, and then ask your subscribers to click to read more of it. You’ll reduce frustration and increase your open and click-through rates as people get used to skimming then selecting the information they want most.

3. You’re not making it easy to take action

Think about how you format your emails. Do you pepper links to articles, videos, or landing pages throughout the email?

If you do, you could be confusing your readers with too many options.
Instead, select a link that is the most important for subscribers to respond to and feature it prominently near the top of the email.

Take Action: Use a button or create white space around a link to make your link pop with a clear and compelling call-to-action. Always make it obvious what you want your readers to do and use a button to make links easy to click, even on small screens

4. Your email design is inconsistent

A little variety is good, but if you tend to select a different template each time you sit down to write an email, you could be turning your subscribers off with an inconsistent look and feel.

Keep it simple for you and for your subscribers by following the key elements of email design.

Take Action: Design a reusable template using the seven elements of email design featured below. Your look will be professional, consistent, and will inspire subscribers to take action.

Email design that drives your message home

Once you start to master these design best practices your emails will inspire more action from your subscribers.

Your subscribers will appreciate your consideration for their time and respond to your clear and well-designed messages.

You’ll also start to create emails — like the one below — with less time and effort, too

Source: https://blogs.constantcontact.com

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!