Friday, January 20, 2017

15 Tips for Growing a Long-Lasting Contractor Business

Freelance contractors are a major contributor to the economy because they’re absolutely a necessity. Without them you can be certain that homes and offices would literally fall apart.

The result is that starting your own contracting business can be lucrative.

But, before you get too far involved, here are 15 ways that you can build a contracting business that’s going to last or grow the contracting business you already own.

1. Operate with best business practices.

One of the most common problems that contractors run into when they to attempt to improve efficiency and grow their business is agreeing on what’s considered the industry's best practices. After all, they already have some sort of system in place that they’re familiar with and believe is working just fine.

To put an end to this debate, you can use whatever system you prefer to handle everything from bookkeeping, scheduling and invoicing, to training and task management, as long as that system contains basic knowledge of the task and helps each employee by providing step-by-step instructions for each employee.

When you have an effective system in place. it allows you to not only maintain your current level success but also helps you be prepared to scale properly when it’s time to grow.

2. Assess your internal organization.

After settling on a system that uses the best practices, you next want to conduct a comprehensive assessment of your company. This includes asking questions like;

Is your business stable financially?

Are you getting repeat sales?

Do you have customer referrals?

How do people rate your business and customers service?

What is your employee turnover rate?

These questions can be answered by reviewing your books, paying attention to what people are saying about your business online and talking with employees and customers. If there are areas that need improvement, then focus on those areas before you grow your business too much.

For example, if you don’t have employees who excel at customer service, and that’s your number one complaint from customers, then you may want to consider hiring people who do excel in customer service or can provide proper training for your current staff.

3. Make yourself available.

Speaking of customer service, your prospective customers want to talk to an actual human being and not a robot during normal business hours. I understand that it's asking a lot to have someone handle the phone all day, but if you don’t want to lose customers to your competitors, then that's necessary.

One way to get around this is by sending business calls to your cell phone when you’re out of the office. Even if you can’t get to the phone, you can probably call the customer back faster than waiting to get back to the office.

To avoid any confusion, clearly state your business hours on your business cards, website and social channels, and of course state your physical location. If you close at 5 p.m., then a customer shouldn’t be upset that no one is answering the phone at 8 p.m.

I would also recommend that you set up automated email and social media messages during off-hours. A simple message informing customer that their message was received and they’ll receive a response within 24 hours should be enough to keep them satisfied.

4. Join an industry association.

Industry associations, such as the Associated General Contractors, aren’t just great for networking. They can also help you develop essential business skills, ranging from how much to charge for clients to how to write a contract. They also recommend which products you should use for each type job and where to find sub-trades.

5. Step up your marketing game.

Successful marketing campaigns aren’t just about landing new customers. They’re about securing more profitable projects and keeping your current customers happy.

Today, that means having an online presence and interacting with your specific audience through email, social media and blog posts, where you demonstrate how your business solves their problems.

Unlike what strictly online businesses do, though, you should also focus on marketing your business locally. Start by making sure that your address, phone number and hours are available online and easily searchable. After that, network in your community both online and offline by attending chamber of commerce meetings or answering questions in a local newspaper forum. And, don’t be afraid to spend a couple of bucks advertising your business on social networks like Facebook.

6. Attract more funding.

If you’re like many small-scale contractors, you probably don’t have financial pull to support your expansion. Cash-flow struggles due to delayed payments from customers are actually common. This means that it’s your responsibility to find various ways of accessing lines of credit, obtaining loans and securing overdraft protection.

Remember: If you want to attract funding, you need to keep detailed and organized records and do your research on the best type of loan for your business based on your current needs.

7. Be flexible.

Even if you’re a general contractor, you’re probably not an expert in all fields. That’s why you provide specific services for your customers. However, when you go above and beyond for a customer, you'll probably earn a lifelong oner. For example, if you're doing electrical work and notice that a pipe has a minor leak that you can easily repair, you can fix the pipe instead of having the customer call a plumber.

8. Find a mentor.

The best thing about a mentor is that he or she can guide you in solving problems. The mentor can teach you how to manage your money and customers, and introduce you to vendors or investors. The reason: The mentor has "been there" already. Sometimes this person can be a family member or retired contractor; other times it may be someone you have to hire.

9. Hire people smarter and more talented than you.

This is your long-term answer to any micromanagement problems that you may have. By hiring people who are smarter and more talented than you are, you can trust them to handle any assignment on their without your supervision. This gives you more time to focus on growing your contractor business. Plus, you’ll learn a whole bunch from them along the way.

10. Watch your finances.

Plenty of construction businesses go under because they simply can’t cover the costs of their overhead. That means that you have to pay close attention to overhead expenses and be aware of any additional costs before you accept a job. When sending out bids, factor in the costs involved with the project, particularly materials and labor, and give the customer a ballpark estimate.

Another way to handle the cost of your overhead is by creating a budget. This shows you how much money you have coming in and how much is going out. If the amount going out surpasses the amount coming in, then you have to start making some changes by cutting unnecessary expenses and raising your rates.
And, always stay on top of your invoicing.

11. Be unique.

Does your business have a particular specialization or cater to a niche market? Then definitely capitalize on what makes your business different from the others in town. It could simply be your ability to provide services specifically for offices, as opposed to other contractors, who solely focus on residential properties.

However, make sure that you offer a healthy balance of products of services. While niche markets can give you a competitive edge and help make you stand out, they’re not always as large as businesses that reach a wide audience.

12. Choose the best customers.

I wouldn’t recommend turning away a customer. But the hard truth is that some customers are better than others. Is it really worth chasing down a couple of hundred bucks from a deadbeat customer who only asked for some minor contracting work? Or, would you rather land a major project from a client who pays you upfront?

Always keep in mind that you want customers who deliver a solid ROI, instead of those who give you headaches. To save you this aggravation, learn how to spot these customers before agreeing on a project. For instance, you can ask some of your fellow contractors if they’ve had any experience with this customer in the past. Other signs of troublesome customers are if they’re rude or abusive to you or your staff from the get-go or refuse to give you a down payment.

13. Outsource when needed.

Here are a couple of facts that you need to accept: There are only 24 hours in a day. And you aren’t perfect. Once you realize that, you can start outsourcing certain tasks so that you can relieve some stress and focus on growing your business steadily. For example, accounting can be nerve-wracking and time-consuming. So, why not contract out all of your bookkeeping and accounting needs to a freelancer or CPA?

14. Be prepared.

No matter what size your business is, being prepared is what can make or break you. For contractors, however, it’s the little things that can determine whether you’re going to survive or not. After all, being prepared is the key to efficiency and profitability.

For instance, let’s say that you’re almost done with a bathroom renovation and find out that you’re missing a $5 part you need to finish. That part now can set you back a couple of hundred dollars because you have to overnight it. Even running to the local hardware store costs you time and money. And, you’ll probably have to eat that cost because it’s not included in the original quote.

You can’t plan for every scenario, but always go over your proposal before jumping in, to make sure that you have everything that you need to complete the job.

15. Don’t be afraid to stay small.

A lot of contractors get stuck in this middle area where they’re forced to hire more people because they can’t handle the workload, but profits aren’t any higher. For many contractors, it’s easier for them to stay small. This ensures that they have a positive cash flow since it keeps their expenses low. Staying small also reduces stress since the workload is easier to manage.

Image Credit: Shutterstock

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!
Join WNFP Communities!

Wednesday, January 18, 2017

Finding 'Why' You Do What You Do Is Key to Excellence

There has probably been someone in your life – a coach, grandparent, teacher, aunt, or spiritual mentor – who’s made a difference for you. It may have been when you were young (it generally is) – it may have been recently. It may have been a positive experience or it may have been very negative. Either way, it is your “why” for what you are passionate about.

I’ve certainly had people who have made a significant difference in my life. One of those people in my life was my freshman high school teacher, Mr. Romero, at Gladstone High School in Southern California. Mr. Romero taught history and that class was the one that selected the student council representative for the freshmen. I had run for student council numerous times in junior high school and I was soundly defeated each time. The elections weren’t even remotely close. In fact, I came in dead last every time. Each election was a humiliating experience that left an indelible impression on me. So, by the time high school rolled around, I had no intention of running for student council ever again.

The first week of freshman history class, our teacher, Mr. Romero asked all the students, “Since we pick the freshman student council representative from this year’s history class, are there any volunteers for the position? Who would like to do it?” And nobody volunteered. Finally one of the prettiest, most popular girls in the class said, “Oh, Mr. Romero, you know, I would do it but I’m just so busy! I don’t have the time to do something like that.” Our teacher replied, “That’s OK, you don’t have to do it… But if no one’s interested in volunteering, as the teacher I get to pick. Are you okay with that?”

The students came back with cheers, “Yeah, yeah, yeah – you go ahead and pick!” So the teacher looked around the class, he paused at me and looking me straight in the eyes he said, “Ivan, I bet you would love to do this, wouldn’t you?” I replied, “Well, um, well, yeah, I kind of would, Mr. Romero.” My momentary elation was immediately squashed when the entire class, almost in unison, moaned, “Oh no, not Ivan!” Even the too-busy popular girl stood up and said, “No, no, Mr. Romero, you know what – I’m actually not that busy. If you’re going to pick Ivan, I can do it, after all!” Of course, while she’s saying all this I’m thinking to myself: “Hello, you all see me sitting here, right?” But I couldn’t actually open my mouth to speak. I just sat there, quiet and embarrassed, holding my breath. Have you ever had a moment like this? Where you felt so small you just wanted to slip underneath the carpet? That was how I felt in that moment.

It’s important to put this experience in context. Today, I’m an author, speaker, and fairly successful businessman with franchises on every populated continent of the world. But remember, this was happening to me as 13-year-old. I lacked confidence, I felt like I didn’t fit in at all, and I couldn’t get a chance to prove myself at something I really wanted to do. Just imagine, for a moment, how humiliating this was for me. I didn’t have the advantage of peeking into the future to know where I would end up. I have to tell you, it was a raw, exposed moment.

Somehow, Mr. Romero understood that and he gave the ever-popular girl a withering look and said, “No, you had your chance to volunteer and you didn’t take it. So I’m empowered to pick a representative, and I pick Ivan. He’s the student representative! Now, open your books and turn to chapter two”

Despite the grumbles rolling through the classroom, Mr. Romero’s decision was final. I was the Student Council Representative. My teacher believed that I could do a good job. I took a deep breath and knew I would work hard – really hard—to prove him right. When the year-end Student Council elections came around for the following year, I decided to do something I had vowed to never do again – I ran for Student Council. That same class who loudly protested my appointment voted me in for another year, by a landslide! As a matter of fact, I won every election in high school after that: Student Council, Activities Director, Student Body President – every one.

It all started with Mr. Romero seeing something in me that I had not been able to see in myself. By giving me that chance, he infused confidence in me and that made a big difference in my life. I gained leadership skills and learned responsibility by being involved in those school projects that I had to take from the beginning to the end. Mr. Romero positively influenced my life by giving me the opportunity to succeed. He didn’t do the hard work for me, but he opened the door for me. He gave me a chance to excel. To succeed. To show what I was capable of doing.

Years later, I knew this was an important experience in my life but I never realized how seminal it truly was to the man that I would become. It wasn’t until a few years ago at a Referral Institute seminar where everyone was going through their Emotionally Charged Connection to why they do what they do, that I came to realize that my entire life’s work was in fact, a reflection of what Mr. Romero did for me as a young man.

Every book I’ve written or business I’ve started has been an attempt to give other people an opportunity to succeed, to excel, to accomplish what they want to accomplish in life. I can’t “make” someone successful. Only they can do that. I can, however, provide the system, the process, and the opportunity for them to achieve their dreams. I have been continuously reliving what Mr. Romero did for me and I never even knew it – until I looked deeply into my “why.”

Your “why” is the most important thing you can figure out right now. It is the reason you do the things that you are passionate about. If you don’t know that – you can never completely fulfill your personal and professional dreams.

Image Credit: Estes Bob/Flickr

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!
Join WNFP Communities!

Monday, January 16, 2017

Potential Referrals Are All Around You. Pay Attention

We are all, each and every day, standing in the middle of referrals. They are all around us – we just aren’t paying enough attention to them. Part of our brain has something called a “Reticular Activating System,” or RAS. Your RAS is like a filter between your conscious and your subconscious mind. It is capable of taking instructions from your conscious mind and passing them on to your subconscious mind. For example, have you ever been in a busy airport with announcements coming over the loudspeaker, noise from all the hustle and bustle, people talking all around you but then your name or your flight number is announced and all of a sudden – you think, “Wait, that was my name.”? That’s your Reticular Activating System at work. Your subconscious screens out things you determine that aren’t important and it alerts you about things you think are important.

I never fully believed this until my first child was born. I used to be able to sleep through anything – and I mean virtually anything. There was once an automobile accident in front of my home. Police and ambulance sirens, neighbors, and multitudes of people were outside my front door. I’m told the noise was deafening. I don’t know because I slept through it all. I discovered it the next morning when I walked out my front door – only to find police tape across the walkway. Like I said, I could sleep through almost anything.

A few years later, I was about to welcome my first child into the world and I was worried – really worried. What if she woke up at night crying and I didn’t hear her? That would be terrible. I went to bed the first night really concerned about that. Around 2am I sat straight up in bed and realized that my daughter was whimpering (not even crying loudly). I immediately nudged my wife and said, “Honey, I think the baby’s awake.” (I know – women everywhere hate me now, sorry.) But forgetting about the lousy husband issue – think about the power of the RAS. It’s incredible. I could sleep through an automobile accident outside my front door but I woke up with the slight cries of a baby. Our Reticular Activating System is amazingly powerful.

Our RAS has that same power as it relates to referrals. We are all standing in the middle of referrals every day. They are all around us. We simply need to put our RAS to work in order to hear them. For that to happen, we need to start by listening for the “language of referrals.” Whenever anyone says to you, “I can’t,” “I need,” “I want,” or “I don’t know,” whatever they say next is most likely a referral for someone. These phrases (along with many others) indicate that the person talking is in need of something. That something they need is a possible referral that you can give. If you train your RAS to open its filter and recognize those phrases you will almost immediately increase the amount of referrals that you can give to your referral partners.

Giving referrals is one of the best ways to start “getting” referrals. Giving referrals begins with opening your mind or Reticular Activating System to hearing all the referrals that are all around us each and every day. When you begin to do that – a whole new world of doing business opens up to you.

Image Credit: Lars Plougmann

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!
Join WNFP Communities!

Friday, January 13, 2017

Don't Be a Networking Frog

In generating referrals for your business, you are going to want to spend less time with frogs and more time with princes and princesses − and at the same time, make sure that YOU aren’t a “networking frog,” either! 

How do you become networking royalty and find other like-minded referral partners, avoiding the amphibians out there? Let me give you some tell-tale signs that you might be kissing a networking frog:

  • This person is always asking you for referrals, introductions, and favors but rarely reciprocates.
  • This person doesn’t seem to have the time to sit down and really learn about your business, goals, and ideal customers.
  • When you schedule face-to-face meetings, this person often reschedules the night before or the day of your appointment.
  • This person takes forever to return your phone calls and emails, if at all.
  • This person rarely goes out of his way to help you, and seem inconvenienced when complying with your request for assistance making a connection.
  • This person often makes you feel like you're just OK to be around, and may not be quite "big enough" for strong collaboration.
  • This person talks excessively about herself and her business. She rarely asks you questions. If she does ask, she really doesn’t listen to your answers.
  • When you do get around to sharing something about your business, he quickly turns your comment into a chance to move the spotlight back on himself.
  • At networking events, this person is hunting for new prospects, shaking hands, and passing out as many business cards as humanly possible, moving quickly from person to person.
  • When you exchange business cards with this person, he doesn't even glance at your card, never makes a written note on the back, and quickly tucks it away in a pocket.
  • While you are with this person, she is always looking around to see who else she can be meeting, rather than focusing her attention on you with continued eye contact.
  • You always feel a little slimy after an encounter with a networking frog.

How can you be sure that you are a networking prince or princess and not a frog? The simple answer is to do the opposite of what the networking frog does. A great example of networking royalty is my friend, Jerry. 

Jerry is always giving referrals and making introductions for his referral partners, many times before they even ask. Jerry is constantly going out of his way to help people with their businesses, because he has invested the time and energy to learn what his referral partners are looking for in a potential client. When you talk to Jerry, you really feel listened to -- he maintains eye contact and focuses on you. In fact, you almost have to force him to share about his business and how you can help him. You can count on Jerry to follow up on referrals you send him in a timely manner, and he returns your calls and emails within a day or two. If you run into Jerry at a networking event, he’s greeting new people with a smile, introducing them to others, and just being generally helpful. After an encounter with Jerry, you feel like royalty!

That’s how to become quickly known for being a Networking Prince or Princess.

Unfortunately, you may not be able to tell if you’re dealing with a frog in your first meeting with someone. It make take a little time to discover a person’s true networking nature, so keep your eyes peeled for the signs above. Sometimes frogs are on their best behavior at networking events. Their scales and warts reveal themselves later in follow-up interactions with them.

In networking, you are simply going to have to kiss some frogs to find your true princes and princesses. Just make sure that you are not being a Networking Frog yourself. Pattern your networking skills after my friend Jerry, and you will become known far and wide, throughout the land, as networking royalty. 

Image Credit: catblack10


Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!
Join WNFP Communities!

Wednesday, January 11, 2017

3 Essential Questions to Ask for Your Networking Plan

As a time-strapped businessperson, how do you figure out which networking events to attend and which you should let go by the wayside? A networking strategy can help you decide which events are worth your time. Here are three easy—and essential—questions you need to answer in order to create a plan that will work for you.

Question #1: Who are my best prospects?

You’d be surprised at the number of business professionals who can’t clearly define their best prospects. Most of them either reply, “Everyone!” – or with some other vague description that sounds good on the surface but doesn’t offer specifics. This is why business professionals so often find themselves running all over town trying to attend every networking event that comes down the pike.

Since serial networkers don’t have time to follow up immediately with the people they meet, they often don’t see results in the way of increased sales. So they throw their hands in the air and wail, “Networking doesn’t work for me!” But as a smart, enterprising businessperson, you already know that networking works. It’s just a matter of developing a strategy that connects you with the right people and allows you the time to properly follow up with them.
Some people aren’t even sure what their “ideal prospects” look like. It’s easy to go back and take a look at your past client list. Who are your very best customers? What industries are they in? How long have they been in business? Are your customers businesses or consumers?

The owner of a vacuum center that I know provides a good example of how this works. You might be thinking that his customer is anyone who needs a vacuum cleaner, right? Not really. This entrepreneur would say that his ideal customer is a woman with children or pets (or both) who likely lives in a very nice neighborhood and drives a Lexus, BMW, Mercedes-Benz, or Infiniti. She is most concerned with the health of her family and a quality product, not someone shopping for a bargain-basement deal. Why is it important to be this specific? Because if he tells you to send him anyone who needs a vacuum cleaner, does anyone come to your mind right now? Probably not. But if he says you should send him busy women with kids and pets who drive luxury cars or SUV’s, a particular person is more likely to pop into your head.

Once you’ve put together a profile of the people you’ve worked with in the past, pick up the phone and run it by a few trusted friends and colleagues. Those who are close to you often have insights into patterns that you tend to overlook because you’re busy with day-to-day operations. Once you get that nailed down, you can go on to the next question.

Question #2: Where can I meet my best prospects, or people who can introduce me to my prospects?

Networking doesn’t mean just hopping into the car and attending the next Chamber of Commerce event. Yes, the Chamber and other business associations are excellent means of finding and meeting new prospects, and we recommend them as a great starting point. But as your business evolves and you begin targeting specific niche markets, there are other venues that fall outside typical networking events. And that’s the kind of out-of-the-box thinking we’re going to discuss here.

Generally speaking, if you’re trying to meet more small business owners, you’ll want to spend time at your local Chamber of Commerce, a local business association, or with a referral group. Not only do these groups have exactly the type of audience you want to meet, but also with referral groups, there’s typically a system in place that helps you – help others to get more referrals for you.

If your business is geared more towards consumers, then getting involved with your kids’ events—Little League, Girl Scouts, or your church’s youth group—is another good way to meet the right people.

If you’re that real estate agent who wants to meet first-time homebuyers and people interested in moving downtown, you’ll probably find more prospects by networking at downtown events. It doesn’t matter which event, as long as it’s being held in the center of the city. That should bring you into contact with people who might be thinking about moving out of their apartment and into a house. Look also for networking events likely to be attended by young professionals, since these are the people most likely to be living in an apartment while accumulating the disposable income to buy a downtown condo or home.

Question #3: Who, exactly, do I want to meet?

Most people are not well connected in any practical sense. However, even accomplished networkers sometimes fail to realize that they’re closer to a much-desired contact than they imagine. The principles behind making the right kind of connection can be summed up in the simple adage “You don’t know who they know.”

The idea is that the greater the number of networks you’re connected to, the greater the chance that there’s a short chain of contacts between you and anyone you’d care to meet. All you have to do is recognize that fact and ask a few people a specific question or two. The answers will either put you in direct contact with a prospect or lead you in the direction of the networking events you need to attend. Even if you can’t name the specific people you want to meet, the better you can describe them, the greater the chance that you’ll get to meet your ideal contact. The secret ingredient in this principle is specificity.

The way to meet the unknown contact is to be as detailed as possible without being too exclusive. You can do this by starting your question like this: “Who do you know who…” You complete the sentence with specifics: “Who do you know who is a new parent?” “Who do you know who belongs to an organization that builds houses for the homeless?” By asking for a particular kind of contact, you focus the other person’s attention on details that are more likely to remind him of a specific person than if you asked, “Do you know anyone who needs my services?”

Finally, remember that it’s important to surround yourself with quality business contacts, since the best way to your ideal contact very often is through someone you already know. 

Image Credit:Shutterstock

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!
Join WNFP Communities!

The Real Secret to Success Isn't Really a Secret

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success.

When I was interviewing average business owners and entrepreneurs for my book, Masters of Success, I asked thousands of them what they felt the “secret” to success was. They generally told me things like: vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that success involved things like: vision, goals, passion, persistence, and systems. Sound familiar?

This made me very curious. So much so that while I was teaching at a California State University in the Los Angeles area, I asked hundreds of college students what they thought was the secret to success. These were all undergraduate students in business with little or no real-world business experience. What I found amazing was that they also said success involved things like: vision, goals, passion, persistence, and systems!

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful, why is it that we aren’t all as successful as we’d like to be?

I have found that many people are looking for some mysterious and ever-elusive secret to success beyond what they already sense to be important. The truth is, there is no great mystery. In fact, very often “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination — an uncommon focus on something that less successful people simply take for granted or pay lip service to.

Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.” They do this with a passion and a vision – and they do it with persistence.

Even when the ideas are simple and easy to understand, they often don’t get implemented, because people think there must be something more. After I presented a keynote speech in Sweden a while back, a woman in the audience came up to me and said, “Everything you said makes so much sense. Much of it was about things that I’ve heard were important to do, but I never did them because they seemed too simple. I thought there had to be more to it than that, that the road to success was much more complicated and daunting. So I wasted valuable time looking for some secret.” Then she said, “I don’t understand why people often find it easy to make things so difficult. Myself included.”

Success comes to those who have not only a passion and a vision, but who also have a persistence and a commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these fundamentals flawlessly. In the end, success is not about being different or having secret knowledge. In the end, everybody knows what the goal is and how to achieve it. This is common knowledge, and it’s been around for a long, long time. Success is about knowing these things and having the will to go after them without giving up, making excuses, or getting sidetracked.

Success is about the uncommon application of common knowledge.

Image Credit: Shutterstock

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
Stay Connected with WNFP!
Join WNFP Communities!