Thursday, August 17, 2017

The Future Of Email Marketing Automation

The marketing ecosystem is driven towards modern trends that will shape the future of email marketing automation. Apparently, the question that gets asked around frequently is about the fate of email marketing when confronted with fast-evolving trends.

As the technology quickens it pace, it leaves behind a trail of opportunity that can be tapped for profitable growth.  The automation in B2B marketing is taking a leap owing to the constant changes that take place paving the way for competitive opportunities. Unwilling to update strategies can stall the progress. Here is everything you need to know about the future of automation in email marketing.



Justify the Use of Technology Stack for Economical Implementation of Plan

In the marketing realm, the narrative that one size fits all approach has lost prominence. Today, marketers implement multiproduct stack approach that is proven to be result driven.  The transition is facilitated by using robust platform APIs, an array of middleware, and consolidation tactics.

The key successful implementation of multi-product stack lies within the augmented use cases, distinctively identifiable hierarchy, and actionable data interchange approaches. Eventually, it comes down to the feasibility of the overall strategy from an economic viewpoint.

The email marketing updates in 2017 are set to become innovative from the ground up for strengthening the values of analytics, content, ESP, emails, and the segmentation.  Moving ahead, there will more displacement of existing models with the revolution of intuitive design template, video content, and Artificial Intelligence.

Data-Driven Environment Ensures Economic Sustenance of Workflow 

The slash in the running expense of big data technology has proliferated ecosystems by structuring the flow of the process in areas such as web tracking, marketing intelligence, social media, ERP/CRM, and eventually the email marketing. Augmenting these technology infrastructures is not one shot event. It is rather an ongoing process that is estimated to sustain beyond 2017.

Marketers can make the best use of high-quality data extracted from integrated apps and email marketing platforms. The data obtained from these sources are highly relevant and personalized. On the other hand, Email Service Providers will pursue implementation of top notch machine learning technology that will intuitively capture and process intelligence on prospects.



Artificial Intelligence Based Email Campaigns

Artificial Intelligence (AI) has consistently evolved over the last decade by taking on a greater role in the execution of targeted campaigns. The buzz around this technology will continue growing in the coming days.

Brands are vastly deploying process automation systems on segmentation and mapping prospects with relevant content. This investment would make sense to companies having a library of content.

The AI system uses an intelligent algorithm that analyzes data and identifies suitable patterns by tracking behavior and trends. These automated systems recommend solutions that are otherwise not found though everyday analysis. Through high-level automation, marketers will be able to take on more complex roles. AI systems do not require manual intervention from the users on all aspects and spare them from tending to smaller tasks. The Automated systems help marketers to push the boundaries of creativity from impactful campaign ideas to seamless management of resources that will lead to constant learning and unlearning of functions.

The Rise of Video Marketing

Video marketing is seeing the highest growth where creation and deployment of video are made easier with several online tools. The array of tools offered on the Internet provides vast features that can analyze the video content and allow AI system to orchestrate their usage. Hence, the knowledge gained is the key to understanding real-time development within markets

Email Platform Gravitates Towards Data-Centric Approach

Email marketers are rallying behind data-driven email distribution infrastructure. It clearly outlines the prominence of big data in the marketing. In order to send more tailor made email, marketers need knowledge that clearly defines the behavior of targeted individuals. The preciseness of every profile eliminates the chance of distributing irrelevant content. The personalized email is an ideal apparatus for driving conversion. The concentrated data enables crafting information-rich content that is customer centric.

Reign of Machine Learning in Marketing Automation System for Adaptive Promotions

With the evolution of machine learning and fast paced growth of global markets, Artificial Intelligence will crawl into areas of marketing automation. The AI will bring fluidity in marketing campaigns making them more adaptive. The future of campaigns will wholly focus on customer journeys and provide an experience that will influence them right from the initial interaction.

The Innovation-Oriented Start-Up Boom   

The prominence of AI and predictive technology is already known, and there is an ongoing buzz after the acquisition of Watson by IBM. The range of smart technology is making ripples in the marketing realm. But, for such systems to become acutely aware of key elements within the marketing scope, the data must be unbroken and consolidated. It is one of the ongoing challenges faced by the marketers because quality data isn’t hard to obtain, but they are often scattered.

Artificial Intelligence is still a distant dream for many middle markets. However, many start-ups are deploying machine learning technology, and this sector sees most innovations in the present times.

The Rise of Consolidation Platforms

Consolidation platforms will merge and transform data into an instrument of success. Integration platform sees most action while mapping clients with marketers through products and services.

The customer interaction is limited to getting the conversation started with individual clients. The platform will integrate the data points during the customer journey and provide information on how they can be reached through other channels using the same access point.

Cyclic Advancement of Content Automation System

The slightly more controversial than the rest is the fact that email service providers do not innovate in a way leading to a financial advantage for the marketer. However, they are engrossed in optimizing the automated workflow around existing system. The email service provider spends time and effort on improving the overall situation rather than solving the niche problems faced by email marketers.

It is likely to come across many third party platforms and agencies which continuously innovate and produce cutting edge results to help marketers.


Source: http://tweakyourbiz.com


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Wednesday, August 16, 2017

Email Etiquette: The Dos and Don'ts of Professional Emails


Responding to emails is a necessity in the business world, but taking the time to type out a thoughtful, polite reply to each one can eat up a good chunk of your day. Google has added a Smart Reply feature to Inbox by Gmail and Google Allo that allows emailers to choose quick, auto-generated responses suggested for them based on the email text.

While there is a time and a place for this, quick, casual responses to professional emails could do more harm than good, according to Sharon Schweitzer, founder of Protocol & Etiquette Worldwide. Automated responses can reduce connections between senders and receivers, and creating more generic rather than customized emails may lead to miscommunication.

Jodi R.R. Smith, owner of etiquette consulting business Mannersmith, and Schweitzer shared their advice for keeping emails proper and professional, including some major dos and don'ts, and when to use the CC and BCC options.

The Dos


Do: Use proper salutation


Opening an email with "hi" or "hey" might be OK for colleagues you're friendly with, but for new contacts, Schweitzer advised beginning your email with a proper, respectful salutation, such as "good morning," "good afternoon," "good evening" or "hello."

"'Good day' or 'greetings' are other phrases used frequently in the international arena," she added.

Do: Proofread


Before you send, make sure to carefully proofread and edit your email. You should look for misspellings, homonyms, grammar and punctuation errors, Smith said. Careless email mistakes will only make you look bad to your recipients.

"These errors look unprofessional and reduce the likelihood that the email will be taken seriously," added Schweitzer. "Email software comes with many professional tools such as Spell Check. Use them."

Do: Stay concise


It's always best to keep your emails short and sweet. Emails are not meant to be as brief as text messages, Smith said, but they are meant to be a form of quick communication. If your email is too wordy, try editing it down to make it more concise.

"Recipients will only read the first line or two before deciding whether to keep or delete [an email]," Smith said. "Be sure you are saying what you need to say sufficiently."


Do: Keep Calm


Never send any email while you are angry or otherwise emotional, Smith advised. Instead, try to calm down and then speak to the person you need to address face to face or over the phone if an in-person meeting is not possible. Doing so could help you avoid an unnecessary altercation, Smith said.

The Don'ts


Don't: Use buzzwords


Acronyms and buzzwords can confuse recipients and make you look unprofessional, said Smith. Stick to writing out full words and use layman's terms to get your point across, although exceptions can be made depending on whom you're emailing. For example, acronyms may be acceptable in the occasional internal email, but any email you send – especially to clients – should be written in language that's easy to understand, Smith said.

Don't: Put anyone down


Emails can be shared quickly and easily, and there are consequences to disparaging others in lasting, digital communications. Avoid embarrassing yourself – or worse, losing your job – by making sure you don't badmouth any colleagues or business partners.

"You never want to say anything bad about someone in an email," Smith said. "It is simply too easy for it to be forwarded and have it end up being read by someone for whom it was not intended."

Don't: Punctuate poorly


When you're writing a professional email, keep the exclamation marks to a minimum. One exclamation mark is too many, Smith said. Keep your punctuation professional, and unless you're friendly with the intended recipient, Smith said you should avoid using emoticons in emails, too.

"Those little blinking icons are for text messages," said Schweitzer. "They are inappropriate and unprofessional in a business email. Emoticons may divert email to a spam filter or junk mailbox."

Don't: Forget the conversation closer


End your email with a closing such as "best," "best regards," "sincerely," "thank you," or another appropriate phrase.

"By letting the recipient know that a response isn't needed, the email cycle doesn't continue on in perpetuity," said Schweitzer.

Other closer options include "no reply necessary," "thank you again," "see you at the meeting" and "please let me know if I may be of further assistance."

How to CC and BCC properly


The carbon copy (CC) and blind carbon copy (BCC) tools are tricky. Sometimes they're useful, but if used improperly, they can be problematic.

When you're using the CC feature, Smith said to keep in mind that less is more. You also need to think about what it is that you're sending and how important it is to others.

"Truly consider who needs to be in the loop on this communication," Smith said. "Do they need this information, or is there something they can add to the conversation?"

Schweitzer added that sometimes people are so proud of their work product that they add a dozen recipients in the CC line and then bask in the limelight of afterglow when everyone comments about how much or how well they are doing. This may be interpreted as slick boasting, a cry for attention or self-centeredness, so keep CCs to only those with a need to know.

The BCC feature allows you to add someone to an email conversation without others knowing, so it can be a little harder to determine when or if it's right to use it. Smith said that there are times when BCC-ing others is a good idea.

  • If you're planning something but not everyone in the conversation knows one another yet, using BCC keeps everyone's emails private until they're ready to share them with the group.
  • If you have been asked to complete a task, when you include the requester via BCC, it lets that person know that the task is in progress.
  • If you are corresponding with a client who is unsatisfied, BCC-ing your boss will ensure that he or she won't be caught by surprise, should the client call.

Smith said it's best to leave those who don't fall into the "need to know" category off an email and reduce the clutter in their inbox. 
And if you're not sure, Smith said the best approach to take is to ask the person you want to CC or BCC if they'd like to be included.



Source: http://www.businessnewsdaily.com
Image Credit: Shutterstock


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

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Tuesday, August 15, 2017

Event Speakers Wanted: 2017 & 2018 Events and Webinar Series


Do you have the ability to inspire and motivate others when you speak? Do you have a passion in helping others succeed in business?  Are you an expert in your industry?

If yes, Westchester Networking for Professionals (WNFP) is seeking individuals like you to share your experience and expert knowledge with our community of professionals.  

Throughout the year WNFP provides an opportunities for entrepreneurs to develop and grow their business within our community. One of those opportunities is a chance to get in-front of an audience of peers and become a leading expert in their field.

WNFP is currently accepting applications from local experts to fill speaking opportunities for their 2017 & 2018 Business Lunch & Learn Series and Webinar Series dates. For consideration, please click the button below to submit your request.






ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

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Join WNFP Communities!

Never Send A 'Follow-Up' Email: If You Want Answers, Do This Instead



Sending and receiving a follow-up email can be annoying. The sender wishes they did not have to write the email, and the recipient hates to get one. You are either frustrated because you have not gotten an answer or reminded that you have one more thing to do. It’s a lose-lose situation.

Pause before you send that follow up email. There are more impactful ways than saying, “I’m following up” or even worse, “I’m just following up” (the word “just” lessens the importance of your request and undermines your importance). Here are five ways to follow up without saying “I’m following up”:

1. Share an article or update.

Some people see follow-up emails as “pushy.” Identify opportunities to stay top-of-mind without rubbing it in their face and being annoying or brash. For example, share a relevant and timely article that you came across. Or send them an update about a project that impacts their work. Staying top-of-mind can trigger the person to remember to respond to your inquiry.

2. Make your communication personal .

While you may want to follow up about a work related matter, what initiates your follow-up does not have to be about work. People are particularly excited to talk about their personal interests and accomplishments. If you learn through the local paper that your colleague’s daughter recently graduated from college, congratulate them. If you heard they recently returned from vacation, ask about the trip. To reengage the person, first identify what excites them.

But do this only if you are genuine. Do not go fishing for something the person has done in their personal life, and don’t ask about something if you don’t care. Your indifference can come across clearly and make matters worse.

3. Flex your social media skills.

If you emailed the person, consider trying to engage them via a different mode of communication, including social media. Communicating via social media may be more convenient for the other person. If you want answers, make it easy for the other person to communicate with you.

4. Pick up the phone.

If you have a phone, use it. Don’t rely too heavily on email. Calling can be more effective and efficient. Picking up the phone can also avoid misunderstandings. Hearing your voice, with its intonations, can eliminate possible misunderstandings that might lie in the written word.

5. Catch them in person.

If you see the person, leverage the opportunity to connect with them when you are both in the same room. Say hello, ask them how things are going and give the person the chance to respond to your request. Physically seeing you can jog their memory. If the person does not remember that they did not respond to your request, this is your opportunity to ask about what you reached out to them about.

You can follow up without saying, “I’m following up.” The next time you catch yourself writing these words, take a moment and ask yourself whether there is a more impactful way of getting answers and adding value.




Source: https://www.forbes.com
Image Credit: Shutterstock





ABOUT WNFP
Westchester Networking for Professionals (WNFP) is a business organization focused on providing our members and guests with an extraordinary networking experience, bringing business professionals together for the sole purpose of generating new relationships and developing new business opportunities. Not a member, learn how you can become a member and join this awesome group of professionals to connect and grow your business.

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Join WNFP Communities!