Wednesday, March 23, 2016

The 9 Emails Your Business Should Be Sending




If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes. Plus, we give you three tips to create each email.

1. Promotional Email

Purpose: To promote a product or service, usually to entice customers to make a purchase.
Business that would benefit: Every business.
Difficulty level: 1. Promotional emails are short and sweet. You might want to create a special graphic, otherwise, it’s not a time consuming process.

Three tips to create a Promotional Email:

Make the offer clear – Your customers may not take the time to read your email, but if you have a clear offer that’s front-and-center, they can’t neglect it, says marketer Anthony Kirlew with AKA Internet Marketing. In the promotional email below, there is no question what the deal is.

Create a sense of urgency – Give customers a reason to act quickly, rather than let the email sit in their inbox. Create a sense of urgency with your promotion. In the example above, the dates of the promotion are apparent. Use active language, too. For instance, “Shop now.”

Keep it short – Promotional emails don’t require a lot of explanation. State the deal, tell customers how to redeem it and when the deal expires. No need for a lot of flowery words. Take a look at the example below. In less than 45 words, the retailer sums up the deal.
2. New Inventory Email

Purpose: To let your customers know about new items. It falls under the promotional email umbrella. You’re updating customers, but also hoping for a sale.
Business that would benefit: Any business can tell customers about a new item in stock. Fashion and retail businesses may get the most bang for their buck.
Difficulty level: 2. Time is spent taking a good picture of the new product, but it doesn’t require a lot of text.

Three tips to create a New Inventory Email:

Send the email out as soon as the item arrives – As soon as you have the inventory in stock, create the email and hit send. This shows you’re on top of new trends and want your customers to have the latest, greatest items available.

Take a killer picture – You don’t have to get artsy, but you do need to showcase your new item. In fact, these types of emails are more about the photo than text. Take the email below, for example. It’s all about the picture. In just 17 words, Coach gets its point across.
Convey the point in your subject line You know subject lines can determine whether or not your customer opens your email, and this email is no different. Be sure to tell your customers that you’ve got something new and fun for them to check out. Redbox does this with a simple subject line, “This week’s new releases,” in the example below.
3.  Newsletter Email

Purpose: To inform customers about company news, improve brand awareness and build a relationship with your core audience.
Business that would benefit: Every business.
Difficulty level: 3. It takes a bit of time to create a solid newsletter, but it’s a valuable marketing tool.

Three tips to create a Newsletter Email:

A newsletter doesn’t mean long format Break the copy in your newsletter into short, digestible and actionable sections of content, copy, images and calls to action.

Create an easy-on-the-eyes design Think of your newsletter like a mini-newspaper. You want clear lines and divisions between your content. Take a look at the example below. See how clean it looks? You want a simple layout with basic fonts. Don’t go crazy with the color scheme, either.
Include your contact information in the newsletter You always want your contact information in an easy-to-find area on the newsletter. The purpose of your newsletter isn’t necessarily to sell, but if your customers are inspired to reach out to you because of the newsletter, you want them to be able to find you, Kirlew says. Note the contact buttons on the newsletter below.
Tips for newsletter content:

1. The content should be useful to readers Every piece of information included in your newsletter should have value. You want your customers to learn something about your business and come to rely on you for industry information.

2. Send your newsletter on a consistent basis You want your customers to look forward to your newsletter. To do that, you have to be consistent. Send a newsletter on the last day of the month, or on the 15th of each month. Whatever you decide, stick to it.

4. Welcome Email

Purpose: To welcome new email subscribers to the family and establish a good relationship.
Business that would benefit: Every business.
Difficulty level: 2. Creating the email doesn’t take long, but you need to know when a new customer signs up.

Three tips to create a Welcome Email:

Write in a conversational tone A Welcome Email is like a virtual handshake that accepts a new member to your group. It should be inviting and warm. Show the personal side of your business, says Noah Parsons, a marketer with Palo Alto Software. Take a look at the email below. The letter format feels welcoming and it has a nice tone.
Consider offering a reward In celebration of a new customer, you could offer a discount or some sort of perk. You could offer 15 percent off the next purchase like REI did in the example above, or offer another perk like free shipping.

Remind new users about the benefits Thank your new customers for signing up and reinforce their decision to join. Tell readers what they’ll get out of this new partnership. The email below does exactly that.
5. Product Advice Email

Purpose: To offer your customers advice on how to get the most from your business or product. At the same time, you establish your authority in the industry.
Business that would benefit: Every business.
Difficulty level: 3. This kind of email is has more information, so your time will go toward writing and proofreading.

Three tips to create a Product Advice Email:

Create valuable content – The key to this kind of email is to offer tips that your customers want to read. Help solve problems they may have or obstacles they may need to overcome. Or, offer tips to help your customers use and maintain your product or service. If you sell cameras, send an email that teaches customers how to use certain features. If you sell bathroom fixtures, include installation tips. Whatever your business is, create an email that gives your customers a helping hand. Swap Couture, a website where members swap designer purses, sends emails to its customers about how to care for designer bags. Take a look at the example below.
Proofread – No matter what email you send, you should proofread it several times. Read it from the bottom up so your brain isn’t reading words that aren’t there. Then, have someone else read it. Take it through an error-check process before sending. Nothing cuts your credibility like misspellings and grammatical errors.

Focus on customer service – Emails that offer product tips should also showcase your commitment to customer service. Emails like this tell customers, “We’re here for you.” Follow through with that message by adding contact information to the email. The email below, for example, offers tips to wear a certain piece of clothing, but you’ll also notice there is a “contact us” option in the top right corner.
6. Educational Email

Purpose: To provide customers with industry knowledge that’s connected to your business or product. It helps build relationships and trust between your business and your customers.
Business that would benefit: Every business.
Difficulty level: 3. It takes time to brainstorm ideas and to create a sharp email.

Three tips to create an Educational Email:

 Offer relevant content – When you send an educational email, you’re trying to build a relationship with your customers. The best way to do that is to teach them something. However, you want to teach them something that has a connection to your business. For instance, Monster.com, the job search site, sends its customers information about life in the workplace. An example is below.
Consider offering bite-sized information – Take a cue from the Monster.com email above and write bite-sized pieces of information in the article; let your customers decide if they want to read more. The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic.

Add a mini-promotion – You can add a promotional element to this kind of email, but it shouldn’t be the main attraction. For example, Lumosity, the brain game site, offers an educational article as the main feature, but notice a promotion on the right side for a family membership. It’s subtle and simple.
7. Reorder Email

Purpose: To remind customers that it’s time to reorder a certain product.
Business that would benefit: Any business that sells products or services needed on a regular basis. Examples include products like printer cartridges, contacts, pet medications and vitamins.
Difficulty level: 3. Basic text and images are needed.

Three tips to create a Reorder Email:

Clear call to action – The purpose of a reorder email is to encourage your customers to replenish your product or perhaps renew a subscription for a service. You want to make the buying process as simple as possible. To do so, create a simple, easy-to-find button that says, “Reorder now.” For instance, in the example below, customers can reorder pet medication from Pet Wellbeing.
Remind customers of the value – In the email, tell your customers why reordering is a good idea. Maybe it’s to keep vital pet medications on hand, or to avoid the hassle of running out of toner at the office. You could also offer a discount to those who reorder within a certain time frame.

Mention past purchases – If you want, you can mention in the email what your customer purchased in the past, so they can reorder the same thing. The pet supply store below does this for its customers. It’s a nice addition to the email, but you can send it without this information.
8. Testimonial Email

Purpose: To reinforce how valuable your business or product is through customer feedback.
Business that would benefit: Every business.
Difficulty level: 4. It takes a bit of time to collect testimonials. You may need to be persistent to get customers to give them to you.

Three tips to create a Testimonial Email:

Create a sleek design – Email design elements are important with testimonial emails. You want something that’s eye-catching and easy to read. Take a look at the example below. This retailer put together four quotes from happy customers and highlighted the product, too. It’s a win-win. Both the accolades and the products are showcased well in this simple design.
Include an image – If you sell tangible items like clothing, using pictures of shirts and dresses makes sense. But that doesn’t work for every business. Take a medical clinic, for example, or a sanitation company. What image do you use in these cases? If you need a powerful image, ask the customer who gave the testimonial for a picture. Take a look at the example below. The customer’s picture is what makes the email work.
Offer more information – A testimonial is great, but you should offer your customers a next step. For example, in the email above, customers can read more testimonials by clicking on the text. You could offer a link for others to leave feedback, or a link to other uplifting company news.

9. Survey Email

Purpose: To collect helpful information you can use to improve the customer experience.
Businesses that would benefit: Any business looking to better itself.
Difficulty level: 4. You’ll have to spend time creating the survey and writing an email with a link to the survey.

Three tips to create a Survey Email:

Explain what’s in it for them – If you want a customer to take the time to fill out a survey, you need to give them a reason. In the example below from Software Advice, participants are entered to win an iPad.

Address the purpose of the survey – Besides an incentive to fill out the survey, you should tell your customers why you want the information. Whether you’re trying to improve your business or conducting product research, which is the case in the example above, let your customers know the purpose of the survey.

Make the survey easy to access – There should be an obvious, clickable link to the survey. Take a look at the example below. Notice the links to the survey are clear buttons on the left and also in red text at the bottom of the email.
Two tips to create a useful survey

Before you send the email out, you’ll need to create the survey. To help you create a useful survey, here are a few tips:


1. Ask the right questions
Make sure the questions you ask will yield helpful results, says, Victoria Garment with Software Advice. Stay on topic and reword questions, if necessary, to make sure they are understandable.

2. Keep it short
If a customer gets bored with your survey, they’ll stop filling it out. Aim for a five-minute survey to ensure customers make it to the end, suggests Garment.








source:www.verticalresponse.com


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!

Tuesday, March 22, 2016

Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter



A big-shot marketing pro and hefty budget aren’t required to successfully market your small business. In fact, businesses everywhere use email marketing as a powerful tool to build customer relationships and attract and retain new clients. No matter your business, email marketing can work for you.

If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button.

Create a well-designed email newsletter with these helpful guidelines for newbies:


1.Define your goals

Before you even think about your design, you’ll need to decide on a purpose for your newsletter. Are you trying to drive traffic to your website, talk about new products, educate and inform your readers, or all of the above? Your goals will be the force behind the design and distribution of your content.

2. Don’t neglect the subject line

Just because someone signs up for your email list doesn’t mean he or she is actually going to open every email. This is where the subject line comes into play. The key is to give your readers a reason or incentive to click on the email right away. Get creative with a new, out-of-the-box subject line for each email you send.

3. Start with a header

A header should include the title of your newspaper, your company name and logo. There’s no need to find someone with graphic design experience, because you can easily create your own header using online DIY tools like Share As Image and Pixlr. Let your logo inspire the color scheme, using your company’s colors for borders and fonts to create a cohesive layout.


4. Stick with traditional fonts

A newsletter is not the time to start experimenting with fancy fonts. Pick one basic font, like Arial or Times New Roman, and use it consistently throughout the entire email.

5. Keep it organized

Don’t intimidate your readers with one giant chunk of content. Instead, break it down into short sections with subheadings so it looks and reads more like a newspaper. If possible, use a template through an email service provider. This allows you to simply select a template, upload your photos and start writing.

6. Harmonize with social media

Take your email marketing efforts even further by linking with your social media accounts. Include links to each social account where current and potential customers can click to follow you on the channel of their choice.

7. Balance your content

Your email subscribers want to know: What’s in it for them? They didn’t join your mailing list just to read about your products or your latest promotional offer. As a rule of thumb, your newsletter should be 90 percent educational and only 10 percent promotional. Stay away from self-promotion and focus instead on creating a relationship with your customers by providing them with educational and relevant content.



Get ready to launch your email newsletter and watch it thrive. Grab the attention of your audience with a clean design and digestible content. With these tips, you’ll increase readability and customer engagement in no time at all.







source:www.verticalresponse.com

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!

Monday, March 21, 2016

Why You Don’t Need Advanced Strategies to Find Success in 2016


As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find a silver bullet or advanced strategy to use in 2016.

The truth is you probably don’t need any of those things.

If you’re using email marketing to get the word out about your small business and retain existing customers, you already have a strong foundation in place.


In either case, before you go looking for a new trend or strategy, you should take some time to review that you’re making the most of the fundamentals of email marketing.

Here’s how to get started.

Are you and your staff collecting email addresses at every opportunity, online and offline?
“One of the first things we did was to start collecting email addresses through social media. But we also started collecting email addresses whenever someone would come in to the gym. Our last email we sent to just under 9,000 people.” – Jared Rigby, River Rock Climbing
A simple sign-up sheet near your register is a great start. You also need a process in place to upload contacts regularly to your email list.

Make it easier on yourself by using the Constant Contact List Builder app, or install the Contact Capture Tool on your desktop computer.  Set up the Text-to-Join feature, so people can join your list right from their mobile phone.

Hang signs around the store and train all employees on how to ask for email addresses. Be sure to lead by example.

And don’t forget to include an embeddable sign-up form on every page of your website.

What will that do for you?

It’s simple. You know once someone enters your store you’re more likely to make a sale. But what happens once they leave the store? Is the great shopping experience you’ve provided enough to bring them back again and again?

If they’re on your email list, you’re able to contact them in a place they visit every day — the inbox. You have a way to entice them to do business with you again.

Isn’t that better than just hoping they’ll be back?

If growing your email list hasn’t been a priority for you in the past, there’s no better time than now. Ask for those email addresses.


Are you engaging with your customers on a regular basis?

This means both on social and via email. If you’re doing just one, you’re leaving money on the table.

Consider these stats:

  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)
  • 66 percent of online consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association, 2013)
  • Small businesses that use multiple methods and channels in conjunction with email reported more customer engagement (73 percent), more new customers (57 percent), more website traffic (54 percent), more revenue (40 percent), and more referrals (39 percent). (Constant Contact, 2014)

You don’t have to be on every social channel. Pick one that makes sense for your customers and your time. Use that social channel to engage with your customers and prospects with the goal of getting them to subscribe to your email list so you can contact them more directly.

Send at least one email a month. Consistency builds trust and keeps your business top of mind without overwhelming your email contacts. You may have reasons to send more frequently, but once a month should be your minimum.

That sounds like a lot of work.

Your emails don’t need to be an opus. You want them to be well written and show your business personality, but hours and hours to prepare? No. At Constant Contact, data has shown that emails with a picture, a paragraph, and a call to action get the most engagement.

It’s likely you could create smaller emails from the longer ones you’re already creating and send at a more consistent frequency with little extra work.

Are you measuring, reviewing, and repeating what works best?

Look for the impact email marketing has on your business. Connect email marketing activities to the actions people take that benefit your business beyond opens and clicks.

Based on your goals consider measuring things such as:
  • Website visits
  • Purchases
  • Feedback
  • Event attendance
  • Perception changes
  • List growth
  • More sales of a specific product

How can you determine where to make adjustments?

Focus on what’s working well to see if you can make adjustments that will impact your results even more.

Why? We often  focus on what’s not working. The problem with that is there are too many variables that affect why something isn’t working. It may not be a marketing problem. If you make adjustments to things that are working it’s easier to attribute the outcome to the change you made. Now you’ve gained useful insights.

What if you’re already doing these things?

Congratulations! If you’re truly making the most of the fundamentals above, now you apply what you’ve learned to other marketing initiatives.

Summary

Focus on what is proven to bring a return to your business.
  • Build customer connections so you have a consistent way to contact your customers where they go every day — the inbox.
  • Engage with your customers. Use emails, surveys, events, coupons, sweepstakes and any other methods you have available to encourage existing customers to do business with you again (and to tell their friends about you).
  • Pay attention to the impact these actions have on your business and do more of what’s working.

What should you do now?

Pick one thing from above. Commit to spending at least 15 minutes thinking through how to take action.

In the coming weeks and months, be on the lookout for more posts and tools to help you make progress in each of these areas in increments of 15 minutes or less.


A good foundation makes for a strong business.

Once your marketing foundation is strong, you’ll be in a better position to branch out into new areas. You’ll be able to apply what you’ve learned to make smarter decisions about where to go next.

What’s the biggest thing you’ve learned about your marketing efforts? Where will you be focused next? Tell us in the comments.


Not a Constant Contact customer? Start your free 60-day trial today!



ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!
Join WNFP Communities!

5 Ways to Use Personalization In Your Email Marketing



Email marketing is about nurturing a connection with your audience. Personalizing your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read?

The stats fuel the case for personalization. 56 percent of consumers say they would be more inclined to use a retailer if it offered a good personalized experience, according to O2’s Rise of Me-tail study. And Experian’s transactional email report states that personalized emails are six times more effective at lifting transaction rates and revenue than bulk email.

So what is email personalization? And how can small businesses like yours get the best out of it?

Ask the right questions

Personalization goes beyond just knowing the names of your email subscribers. It’s about tailoring your email content based on what you know about your subscribers’ interests, buying habits, gender, location and more. In fact the more you know about each of your subscribers, the better. So don’t be afraid to ask questions.

Every time someone registers with your service or subscribes to your newsletter, you have an opportunity to begin building a profile of your users. What are their reasons for registering? Why have they subscribed to your newsletter? What products are they looking for? How frequently would they prefer their emails? Don’t ask, don’t get.

Observe

Asking the right type of questions is a great start. But you also need to observe how your email subscribers are interacting with your website. That means diving into email reports and analytics. Pay attention to the links your subscribers click in your emails. It will give you a better idea of the types of content that each of your subscribers prefer, allowing you to send more targeted emails in the future.

Okay, so you’ve got some of the theory about email personalization. Let’s look at how it works in practice.

Here are five ideas

1. Personalized discounts

Online shoppers love a personalized experience. Amazon reckon personalized product recommendations account for a whopping 35 percent of conversions. Sending a time-limited discount for a product that you know a particular segment of your subscribers has been looking at is likely to bump conversions.

But you don’t have to be an online retailer to benefit. Let’s say you’ve noticed one of your subscribers has been spending a lot of time on one of your service pages. It’s likely they are interested in your skills in that particular niche. Offering an introductory discount on your fees may give them the incentive they need to convert.

2. Show you are an expert by recommending new content

You run a garden centre and send a weekly email with news, offers, and links to the latest gardening tips on your blog. After looking at your email reports, you notice patterns in the types of content that different subscribers are clicking through to. One user, for example, always clicks through to articles about healthy lawns.

This is your opportunity to send that reader an email with links to your best lawn-related content. You already know they are interested — and for bonus points you could throw in a discount on a bottle of weed killer. Perfect.

Not producing your own content yet? No problem. Perhaps you could put together a small list of books that will allow your subscribers to bone up on the topics they are interested in. It cements your credibility and deepens the relationship you have with your subscribers on a one-to-one level.

3. Location-based personalization

When you know where your audience is based, you can use segmentation to get more creative with your email content. For example, you could tie in with the latest regional news. Or, if you are running a regional event, you could invite local subscribers without cluttering the inboxes of people who live elsewhere. Don’t be afraid to ask for your readers location at the signup stage!

4. Time of day

You may have subscribers in different time zones. Worth keeping in mind if you publish email content that is time dependent — a morning bulletin, for example.

5. Automated behavior-triggered emails

Automated behavior-triggered emails are pre-designed emails that are automatically sent once a certain action is completed. The most obvious example is a thank you email sent after an online purchase. But with the right email software you can design automated emails for almost any kind of action. And it’s worth the creative thought. Triggered emails tend to perform exceptionally well, with 152 percent higher open rates than traditional emails. 

Ready to get started?

The more you know about your subscribers, the easier it will be to use segmentation and automation to create emails that resonate with your audience on a personal level. Whether it’s tapping in to local news stories, signposting content based on your reader’s interests or simply offering a discount on a product that your prospect has been lingering on, making it personal has never been more rewarding.




source:www.constantcontact.com


ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!

Sunday, March 20, 2016

[Infographic] The What, When, and Who of Successful Emails


Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.

Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in thebest click-through rates, we work hard to ensure that small businesses and organizations are getting all the best information possible.

In the infographic below, we take a look at the “What, When, and Who” of successful emails. Specifically, we reveal interesting data around:
  • What email subscribers click on
  • When is the best time to send emails in order to maximize open rates
  • Who’s opening and clicking your emails

We hope you find the data points in the infographic as interesting and revealing as we did!



Ready to get started? Log in and put these tips to work today.

Not a Constant Contact customer? Start your free 60-day trial today!




Source: http://blogs.constantcontact.com/

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!
Join WNFP Communities!

Understanding the Power of Email Marketing Relationships


“Would you mind giving me a ride to the airport?”

The answer to this question relies on one very important factor—who’s asking?

Your reply to a complete stranger is going to be different than the reply to a long-time friend.

It’s the nature of the relationship that colors the response and the actions you take.

The better the relationship, the easier it is to say, “Yes!”

The same is true for email marketing. When you allow your email contacts to get to know, like, and trust you, over time you’ll find yourself with more relationships that lead to, “Yes.” This means repeat purchases, referrals, and long-time loyalty.

Let’s take a look at how to make the most of your email marketing relationships so you can grow your organization.

Understanding where email fits in
Many online relationships begin on a social networking site like Facebook or Twitter. Each social network offers its own strengths. And these networks are great because of the social word-of-mouth that happens when you’re engaging with your connections. This engagement does two things:

1. Strengthens relationships with your existing audience

2. Puts you in front of a new audience

Both good things, but due to the nature of these networks, you don’t have much control over who sees your updates or even when they see them. Not to mention these connections aren’t necessarily yours. Facebook, LinkedIn, Twitter, and any other network can make changes that impact your ability to connect. And in a worst case scenario, the social networking site could go away completely, which means you’re left with nothing.

This is why you should always be looking to eventually move these social connections to your own turf, your email marketing list. Now you control the experience and you don’t need to worry about losing these connections because they’re your contacts. The only way you can lose them is if they unsubscribe.

How to entice social connections to become email contacts
In most cases, you’ll want to offer some type of free resource on your website in exchange for an email address. This could be a special report, a guide, behind the scenes information, or some type of special discount for email subscribers. Choose something that gives immediate value to your email subscribers. And in order to keep them on your list long term, you’ll want to think about how you can consistently deliver information that keeps them engaged so they want to come back for more.

Treat your email contacts special
Chances are you already provide a great experience for your customers when you’re face-to-face. Let email marketing extend that experience. When someone takes that step to subscribe they’re saying, “I’d like to get to know you better.” They’ve invited you into their inbox. You don’t want to abuse that relationship by constantly promoting your products and services.

Create a compelling newsletter
You want to create a newsletter with content your subscribers aren’t going to get anywhere else. What this information is depends entirely on your industry, your company goals, and what will move your readers to action. A great rule of thumb is to create relevant content your readers will find interesting, useful, or otherwise entertaining. Stuff that could stand on its own even if you had nothing to promote.

Over the long term you’ll build a stronger connection
As the connection with your subscribers grows, so does the likelihood of them connecting with your business or organization. And the benefits of this connection can come in many forms, possible collaborations, new opportunities, people spreading the word about you, and gaining new and repeat customers, donors, or volunteers.

Don’t underestimate the power of email marketing relationships
  • Email marketing allows you to control the message, when it goes out, and who receives it.
  • Subscribers have actively made a decision to give you permission to contact them which means they’re interested in what you’re offering.
  • You’re able to build stronger relationships with people, and people do business with or help people they know, like and trust.

Just remember…
Someone has made the choice to join your contact list. They’ve given you their email address and most importantly, they’ve agreed to give you their attention. That attention can prove invaluable if the relationship is treated with respect.

So if you work hard at building these relationships, you’ll not only gain more customers, but you might even be able to get a ride to the airport next time you need one.

Ready to get started?

Not a Constant Contact customer? Start your free 60-day trial today!



Source: http://blogs.constantcontact.com/

ABOUT WNFP
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
Stay Connected with WNFP!
Join WNFP Communities!