Friday, September 12, 2014

Understanding Google+ and Why You Must Get On Board

I can’t tell you how often I hear I don’t understand Google+ and why it’s so important to use!”  I admit when I first jumped into the social media marketing arena Google+ was a bit of a mystery to me as well. It wasn’t until I started doing the research as the owner of my own social media marketing company, that I realized just how important Google+ was. When I started my research I assumed Facebook and Twitter must be the best to use because they seemed to be the most popular As I got further along in my research, I realized that like in most cases just being the most popular didn’t necessarily mean it was the “best”. I soon realized that Google+ should be up there on the A list when creating a Social Media Strategy. If your goal is to  be recognized, ranked, and increase your SEO (and of course it is!) than you’ll agree with James Thomas, a blogger for Social Media Examiner, who said “Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal”.Google+, like the other platforms such as Facebook and Twitter, use the  hashtags (we used to call the number sign) to allow users to conduct custom searches via specific keywords within the platform itself. However, the thing that makes Google+ a more powerful tool is the fact that it has the world’s largest search engine behind it. Google Search users in the United States and Canada are now able to search hashtags, which pop up as a list of related Google+ posts on the right side of the page. The SEO importance of this feature is undeniable – companies that incorporate hashtags into Google+ posts and match user keyword search results can experience a significant upswing in link clicks and website traffic.

Google+ has branded itself as the social network community for making connections and collaborations within the professional community, particularly in the business and technology spheres. Google+ is the best place to reach a professional audience that ordinarily tends to shy away from Facebook and Twitter.

Google+ has experienced unprecedented growth since its launch in early 2012. Marketing professionals and business owners who ignore its potential and leave its wealth of resources untapped will undoubtedly find themselves falling behind in the ever-changing landscape of social media.  In fact, if your business has 100 followers with active engagement, your Google search engine results position can improve by 14 spots. So, as you can see Google+ is a very important marketing tool to use in promoting your business and it’s really not as scary as you might have thought. So get started today – and feel free to message me if you have any questions along the way. Brennan is a full service social media marketing and strategy company whose main goal is to help you get to the top of the search!    

Statistic Graphics are provided from We are Social! 

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