When it comes to gaining followers, with respect to social media and blogging, each platform has its own paid service. Facebook and Twitter give you the opportunity to pay for ads to promote your page so that more people will be reached. When I launched my business Brennan Social Innovations (BSI) and created the social media and blog accounts, seeing “0 followers” at first was a frighten thing. How was I going to get anyone to follow me? Sure I can pay to acquire followers, but spending money on advertising was something that I really didn't have the funds to do. As I got deeper into researching the ins and outs of social media and blogging, I found the best way to establishing my business presence would be to take advantage of 4 things: Time, Consistency, Patience and Interaction, all of which are Organic and FREE!! I found that of all of the social media platforms Facebook was the hardest to gain likes organically because of the way the business pages are set up. Because it is an extension of your personal page it makes managing business pages and acquiring page likes more difficult if you are not paying for advertising. A good way to begin is to reach out to all of your personal FB friends and family to like your business page. This is way to start, but in the end, these folks are not your target audience. I ended up paying for advertising, but felt that it was really not worth the money. For the money I spent, the number of extra likes was minimal. Twitter and Pinterest on the other hand were much more interactive than Facebook, and I found them to be a lot easier to gain followers organically. I started by searching for anything that had to do with social media and businesses both locally and regionally that I thought could become clients and followed as many synergistic businesses as I could. Then I started posting and interacting, and before I knew it my follower base was growing. I also began blogging, which is a great way to increase SEO and up your ranking organically on Google, and I am finding that sharing my experience and knowledge is playing an important part not only in increasing my credibility as a business owner, but in allowing me to reach more people. I know you are probably thinking increasing followers on the social media platforms is all well and good but what does that have to do with driving people to my business website? Well, it has everything to do with it. The goal is to drive as many people to your website and the first line of attack in doing this is making sure that there are inbound links to your website as part of your profile on your social media accounts. Then its important to make consistent in your posting and interactions. The more you draw people in by your posts, the more interest you will garner for your business and website. It may take more time then if you spent the money to launch a PPC (Pay per click) campaign but with a little patience you will see results and it won't cost you a thing. When it comes to establishing a successful business you have to think of it as a marathon not a sprint, and this is why taking on an Organic approach can be as effective as paying for ads.
SUCCESS CAN BE ACHIEVED FOR FREE WITH A LITTLE PATIENCE!
graph credit goes to Agile impact
ABOUT WNFP Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.