Monday, September 5, 2016

Why Networking Is More Important Than Ever for Startup Founders

Recruiting starts and ends with your network. Recruiting shouldn't start when you're founding a company or when you're "hiring." Recruiting should start when you're 18, when you're on your first day of a new job, when you're meeting a friend of a friend at a party. What I mean is that building a network and providing people value is something that you should (and can) continually be investing in -- even when you're 16 years old. Your network is like any other resource; you should be depositing and investing in it constantly by being a good human that people want to be around, by doing your current job really well in a way that will make people notice and want to work with you, by constantly thinking about how you can create value for friends and people around you, and not thinking about how you can capture value from them (You can obviously have your imperfections and quirks, but the golden rule goes a long way here).

And like any other resource, you want to have a deep 'reservoir' by the time you actually need to call on it (for recruits, investors, advisors, etc.), like saving money or making deposits in a bank account. You don't want to found a company and on day one look into the "bank account" and see that it's empty.

In truth, your network is even better than money -- it's more like an investment (when approached genuinely) that compounds. Derek Sivers, the writer, entrepreneur, and programmer, puts it best when he talks about the fact that "doing things for others is pretty much the behavior that the universe rewards most."

So in short, if you approach recruiting and hiring as an exchange that you're seeking because it currently benefits you to do so, you'll be behind all the folks that have been "recruiting" for years without knowing it by investing in their networks.

Westchester Networking for Professionals is organizing a Growth Partners Excel Program - Mastermind Group starting in September 2016 for small businesses and entrepreneurs to help grow their business.  Click the link for more   information.

Image Credit: Getty Images

Westchester Networking for Professionals (WNFP) is a business networking association dedicated to helping small businesses and entrepreneurs develop, expand and grow. We offer affordable opportunities to help create a positive impact and advancement in your business interests and personal quality of life to take you to the next level.
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