As the technology quickens it pace, it leaves behind a trail of opportunity that can be tapped for profitable growth. The automation in B2B marketing is taking a leap owing to the constant changes that take place paving the way for competitive opportunities. Unwilling to update strategies can stall the progress. Here is everything you need to know about the future of automation in email marketing.
Justify the Use of Technology Stack for Economical Implementation of Plan
In the marketing realm, the narrative that one size fits all approach has lost prominence. Today, marketers implement multiproduct stack approach that is proven to be result driven. The transition is facilitated by using robust platform APIs, an array of middleware, and consolidation tactics.
The key successful implementation of multi-product stack lies within the augmented use cases, distinctively identifiable hierarchy, and actionable data interchange approaches. Eventually, it comes down to the feasibility of the overall strategy from an economic viewpoint.
The email marketing updates in 2017 are set to become innovative from the ground up for strengthening the values of analytics, content, ESP, emails, and the segmentation. Moving ahead, there will more displacement of existing models with the revolution of intuitive design template, video content, and Artificial Intelligence.
Data-Driven Environment Ensures Economic Sustenance of Workflow
The slash in the running expense of big data technology has proliferated ecosystems by structuring the flow of the process in areas such as web tracking, marketing intelligence, social media, ERP/CRM, and eventually the email marketing. Augmenting these technology infrastructures is not one shot event. It is rather an ongoing process that is estimated to sustain beyond 2017.
Marketers can make the best use of high-quality data extracted from integrated apps and email marketing platforms. The data obtained from these sources are highly relevant and personalized. On the other hand, Email Service Providers will pursue implementation of top notch machine learning technology that will intuitively capture and process intelligence on prospects.
Artificial Intelligence Based Email Campaigns
Artificial Intelligence (AI) has consistently evolved over the last decade by taking on a greater role in the execution of targeted campaigns. The buzz around this technology will continue growing in the coming days.
Brands are vastly deploying process automation systems on segmentation and mapping prospects with relevant content. This investment would make sense to companies having a library of content.
The AI system uses an intelligent algorithm that analyzes data and identifies suitable patterns by tracking behavior and trends. These automated systems recommend solutions that are otherwise not found though everyday analysis. Through high-level automation, marketers will be able to take on more complex roles. AI systems do not require manual intervention from the users on all aspects and spare them from tending to smaller tasks. The Automated systems help marketers to push the boundaries of creativity from impactful campaign ideas to seamless management of resources that will lead to constant learning and unlearning of functions.
The Rise of Video Marketing
Video marketing is seeing the highest growth where creation and deployment of video are made easier with several online tools. The array of tools offered on the Internet provides vast features that can analyze the video content and allow AI system to orchestrate their usage. Hence, the knowledge gained is the key to understanding real-time development within markets
Email Platform Gravitates Towards Data-Centric Approach
Email marketers are rallying behind data-driven email distribution infrastructure. It clearly outlines the prominence of big data in the marketing. In order to send more tailor made email, marketers need knowledge that clearly defines the behavior of targeted individuals. The preciseness of every profile eliminates the chance of distributing irrelevant content. The personalized email is an ideal apparatus for driving conversion. The concentrated data enables crafting information-rich content that is customer centric.
Reign of Machine Learning in Marketing Automation System for Adaptive Promotions
With the evolution of machine learning and fast paced growth of global markets, Artificial Intelligence will crawl into areas of marketing automation. The AI will bring fluidity in marketing campaigns making them more adaptive. The future of campaigns will wholly focus on customer journeys and provide an experience that will influence them right from the initial interaction.
The Innovation-Oriented Start-Up Boom
The prominence of AI and predictive technology is already known, and there is an ongoing buzz after the acquisition of Watson by IBM. The range of smart technology is making ripples in the marketing realm. But, for such systems to become acutely aware of key elements within the marketing scope, the data must be unbroken and consolidated. It is one of the ongoing challenges faced by the marketers because quality data isn’t hard to obtain, but they are often scattered.
Artificial Intelligence is still a distant dream for many middle markets. However, many start-ups are deploying machine learning technology, and this sector sees most innovations in the present times.
The Rise of Consolidation Platforms
Consolidation platforms will merge and transform data into an instrument of success. Integration platform sees most action while mapping clients with marketers through products and services.
The customer interaction is limited to getting the conversation started with individual clients. The platform will integrate the data points during the customer journey and provide information on how they can be reached through other channels using the same access point.
Cyclic Advancement of Content Automation System
The slightly more controversial than the rest is the fact that email service providers do not innovate in a way leading to a financial advantage for the marketer. However, they are engrossed in optimizing the automated workflow around existing system. The email service provider spends time and effort on improving the overall situation rather than solving the niche problems faced by email marketers.
It is likely to come across many third party platforms and agencies which continuously innovate and produce cutting edge results to help marketers.
Source: http://tweakyourbiz.com
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