It has never been easier to launch a business, but how do you attract endless clients and customers? In the 2014 Aspen Ideas Festival, Airbnb founder Brian Chesky said, “we are in a world where people can become businesses in 60 seconds.” Shifting trends, such as globalization, give us access to the top quality talent around the globe. The Information Age allows us to access answers to almost any question imaginable with a few clicks of a keyboard. Technology offers access and automation, often for free. According to futurist Peter Diamandis, “As individuals, we are now able to do what only large corporations and governments could do 20 years ago.” In fact, 33% of US workers have made money in what analysts call the YouEconomy. Serial entrepreneur Mel Robbins, author of The Five-Second Rule: Transform Your Life, Work, and Confidence With Everyday Courage, is adamant that we step into the YouEconomy sooner rather than later. We can make extra money on the side, or replace a 9 to 5 income with our own businesses. The opportunity is great if we know how to take advantage of it.
According to SUCCESS Magazine, here are seven key ways to get involved in the YouEconomy, step into greater ownership of our lives and create a blueprint for a brighter financial future:
Sharing: Feel like earning extra money in a side hustle? Download an app and get started. Lyft and Airbnb offer you the opportunity to set your hours of availability and your earning potential.
Education: Everyone is an expert in something. Create a digital course that sells your expertise or offer workshops for companies and organizations yourself. This one-to-many business model could offer a low-overhead, high-profit-margin option and this allows others to benefit from your knowledge.
Platform: Build a platform that allows others to set up YouEconomy businesses under your umbrella. CrateJoy and CreativeLive are examples of tech-based platforms with high scalability potential.
Gig: Have marketable skills to share? Companies such as The Upside, Upwork, and Power To Fly offer professionals competitive rates for flexible work options, often from home. Whereas Handy, and Thumbtack allow you to access clients and customers who need your services and perhaps bid for the project.
Direct Selling: Want a low barrier to entry with a proven model? According to Robert Kiyosaki, author of Rich Dad, Poor Dad and 21st Century Business, network marketing is a promising option for individuals now and in the future. You can promote science-backed, high-quality products as an extra income or make millions with this scalable business venture.
Online Marketing: Already have a platform, such as a thriving Instagram account or popular blog? Leverage your hard-earned community to start an online marketing business selling other products and services as an affiliate. Amazon is a great example of this business model, which is available for individuals, also.
Entrepreneurship: Ready to take the leap? You can purchase a franchise or create a custom business selling products and services online or in a brick and mortar store. The only limit is your imagination and skill set.
According to the Kauffman startup index, 550,000 companies are launching every single month. Although launching a YouEconomy business takes seconds, there is often a gap between start and success. For example, with millions of competitors vying for clients and customers, how do you differentiate yourself in a sea of similar options?
If you feel like you are struggling to find a way to stand out, position yourself as the go-to candidate, or become a household name, the secret lies in the art of visibility.
In future articles, I will expand on each of the categories below. For now, here are 3 fundamental strategies to set yourself apart, attract more clients and customers, and position yourself for success:
I am an award-winning visibility strategist who helps people package and share their message for maximum impact. Get my 5 Proven Pitch Templates here.
- Lead with empathy: As a member of the YouEconomy, you are a solution-creator. Successful businesses solve real problems that real people have. Data-driven big companies may satisfy stakeholders and investors, but YouEconomy entrepreneurs need to remember their customer’s emotion. Listen and get to know your customer like a close friend. Take notes on the struggles that they express. Those struggles ensure your business success if you solve them appropriately. Build a communication strategy to reach and resonate with your audience from a place of empathy.
- Secure testimonials: Your business grows when your prospects know you have something they need and they trust you enough to work with you. According to Jeff Bezos, “Your brand is what other people say about you when you're not in the room.” Secure testimonials from clients, customers, and leaders in your industry to make yourself as an industry expert. (Even better if they are in video format.) Testimonies should demonstrate results, affiliation, and credibility, which will convert to business growth.
- Generate visibility: No one can buy from you if they do not know you exist. The primary goal of media and publicity is amplification and social proof. Visibility allows you to stand out in a crowded marketplace; whether through paid or earned media, it is a critical component to business success. Getting featured in the media should be a consistent part of your growth strategy. By raising visibility, you can connect with a broader audience, capture their attention, and convert them into clients and customers.
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