Friday, October 30, 2015

Using Events to Promote Any Business

No matter what type of business you run, events marketing is a great way to promote your products and services, interact with current and potential customers, and position yourself as a leader in your field. In-person events offer important face-to-face contact with your targets, while online events help you reach a broad audience. 

In The UPS Store/Inc. survey, respondents reported that the most common free and paid ways businesses promote their services or products are social media (73 percent) and personal interaction (67 percent). Events incorporate both methods and can help you generate leads, build relationships, and create awareness. 

Once you’ve chosen the right event to promote your business, plan how you’ll participate-; and how you can make the most of your time there. Events offer a great opportunity to cultivate word-of-mouth marketing and referrals.


Think about ways to make your participation memorable, fun, or interesting. Demonstrations and giveaways can be great options. Postcards, brochures, and other custom print materials are tools to keep your business on attendees’ radar after they’ve gone home. 

Actively encourage attendees to sign up for your mail or email lists by creating a special offer or information for those who do so. Use signage to encourage them to follow your business on social media. Create an incentive for them to let you know how they learned about the event and your business.


Follow through after the event, with a telephone call, thank-you email message, or special offer via a postcard campaign. Such activities help you build your customer and prospect base, making your participation and investment worthwhile.


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