Friday, August 12, 2016

Improve Your Open Rates with These 12 Subject Line Tweaks

It’s been said many times that you shouldn’t judge a book by its cover.

But when it comes to email, no one seems to have a problem with making a snap decision.

Good email subject lines can make a powerful impact on your readers.

The words you choose for your email subject lines can have a big impact on whether or not  the hard work you’ve put into your email will pay off.

Spending a little extra time on your subject line will help you boost email open rates, avoid the junk folder, and get your message in front of the right people.

Before you hit send on your next email, here are 12 tweaks to consider:   

1. Cut it down

What good is your subject line if people can’t read it? Make sure your subject line doesn’t get cut short by keeping it under 50 characters (the sweet spot on the desktop) or about five to seven words.

Your readers want to scan through their inbox quickly. Sometimes subject lines that use only a word or two can stand out and get the most engagement.

How Bisque Imports does it: “TGIF!”

2. Take out anything spammy

Subject lines that are aggressively sales-ey are often the most likely to be marked as spam. That means you should avoid loud punctuation like all caps and multiple exclamation points, as well as overtly promotional language like “Buy now” or “Free.”

If you’re using Constant Contact to create your email, you can double check that the content is in good shape for deliverability with our Spam Checker feature.

Instead of focusing on promotion, try offering your expertise and sharing information your audience will find useful.

How Mother Earth Pillows does it: “Essential Oils…Learn what they do!”

3. Ask a question

Why should you use questions in your subject lines? Questions are a great way to focus your readers’ attention and pique their curiosity.

Questions also feel incomplete on their own. Using a question will inspire readers to open your email in search of an answer.

How Strong Women, Strong Girls does it: “Who was Wonder Woman’s Role Model?”

4. Include a deadline

Considering there’s no shortage of distractions standing between you and your readers, sometimes a deadline is just what you need to become a priority.

A successful promotional strategy, for an event or a special offer, will likely include a series of emails. You can send out an initial announcement, letting people know about an upcoming date. And then send a final reminder with a tight deadline to act.

Don’t be afraid to make the turnaround time as short as 24 hours. “Now or never” types of deadlines are often the most successful.

How the Manchester Animal Shelter does it: “Cruisin’ 4 Critters is August 2nd Register Today!”

5. Try a teaser

Think about why people love movie trailers, but hate commercials. There’s power in drawing people in with a preview, rather than giving away the punchline right at the start.

Try to think of something that will hook your readers and spark their interest.

How The Tropical Travelers does it: “Destination Weddings…Want Rock Star Treatment?”

6. Give a command

On the other hand, some people respond best to direct instructions. If your email has a direct call to action, like encouraging people to buy tickets for an event, don’t be afraid to let your subject line reflect that.

How United Way of Massachusetts Bay and Merrimack Valley does it: “Join us at the MLH Scholars Luncheon!”

7. Add a list

You’ve probably noticed how popular list posts are right now. If not, look no further than the title of this post.

People love lists because they allow us to make sense of big, complicated concepts through a series of smaller parts.  Use a list in your subject line as a way to let your readers know your content is well organized and easily digestible.

How Constant Contact does it: “3 Tools to Simplify Your Marketing”

8. Make an announcement

If you have something new and exciting to share about your business or organization, channel that enthusiasm into your subject line. Sharing an announcement will make your email subscribers feel like they’re the first to know and will motivate them to read on for all the details.

How Fluent City does it:  “The winners of the postcard contest are…”

9. Be unique

To craft a good subject line you need to understand two things: who your audience is, and what your business can offer them that they can’t get anywhere else. Think about what your business is specifically known for and highlight that in your subject line.

Don’t be afraid to put your business’s name right in the subject line. Many people will open emails simply based on the sender alone, so don’t miss the chance to reinforce your specific brand.

How Taza Chocolate does it: “Taza Hot Fudge And A Cherry On Top!”

10. Tell a joke

Most people aren’t bursting into laughter while going through their inbox. That means if you can write a funny subject line, you’re going to get a lot of attention.

Depending on the tone your business is going for, you can test out some puns or wordplay to get some laughs and engagement out of your contacts.

How Boloco does it: “real baseball fans eat burritos”

11. Say something unexpected

If funny isn’t really your thing, why not give surprising a try? This could be anything from a little-known fact about your industry, an eyebrow-raising statistic, or just something people aren’t used to hearing.

Sharing something unexpected means your readers will want to read on and will also have a better chance of remembering your email later on.

How The Basketry does it: “Join us for a Bling-ing good time”

12. Use multimedia

Adding a video, linking to a presentation or podcast, or including a helpful guide are all great ways to make your email content varied and more engaging. So, if you’re putting in the effort and going beyond plain text emails, make sure you’re telling your contacts right from the subject line so they don’t miss out!

How Reel Works does it: “Reel Works Kickstarter – New Video!”

With these tips in mind, you’re ready to write some great subject lines that will get your emails the attention they deserve.

But don’t rely on our advice alone.

Take a look at your own inbox and see which emails you’ve been opening. Putting yourself in your contacts’ shoes is one of the best ways to write a subject line that will get you noticed and boost your business.

Put these tips to work today! Log in now to get started

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1 comment:

  1. Thanks for sharing this great post. I found very much information about Social Media marketing Companies, about their features, advantages, benefits, etc. Keep more sharing! Kindly I request you to share review on “Ways to Improve Your Email Open Rates


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