Saturday, July 12, 2014

Exploring the Forms of Marketing Media

Media comes in many forms.  Entrepreneurs use several types of media to grow their business exposure and market their business to a targeted audience.
Attracting new customers in a consistent process for any business.  As technology changes, new forms of media to market your business change along with it.

Here are 5 types of media entrepreneurs use on a daily basis to market their business:

Narrative media: explain, demonstrate, describe
Types: Online articles and papers, slide shows, podcasts, online videos, software demos

Interactive media: facilitate reflection, check understanding, encourage exploration, provide feedback
Types: Scenarios, quizzes, games, e-tutorials

Communicative media: allow exchanges between learners and between learners and tutors
Types: Forums, virtual classrooms, email

Adaptive media: facilitate experimentation and practice
Types: Simulations, intelligent tutorials

Productive media: allow learners to articulate, express, demonstrate understanding
Types: Wikis, blogs, text and media editors

You're Invited!

On Wednesday, August 6, 2014 Westchester Networking for Professionals will be hosting their AM Networking Breakfast focusing on "Working with the Media to Promote Your Business" which will include panel experts of the media industry ready to answer all questions our Members and guest have regarding the best ways to market their business through the media.

AM Networking Breakfast and Panel Discussions

For registration information visit


ABOUT WNFP Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
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