Tuesday, November 10, 2015

4 Ways to Build Your Small Business Brand Awareness

Did you know that branding is just as important for small businesses as it is for large corporations?

Many small business owners I talk to understand that branding is essential to their business, but a surprisingly high number of them don't really know why.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo and communicate your brand.

Event marketing can be an integral part of how you can build your company’s brand and increase awareness.

So what do you need to do?

  1. Get a great logo. Event marketing allows you to showcase your business logo on the event marketing materials such as email blasts, calendar postings and event fliers.  
  2. Develop a tagline. Use event marketing to share your company’s memorable, meaningful and concise statement that captures the essence of your brand.
  3. Design creative marketing materials (business cards, brochures etc…). Promote your company’s marketing materials at business events. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
  4. Be consistent. You must be consistent with your event marketing strategies for positive results. Once is not enough to build your brand awareness.

Event marketing has allowed me to build my network of professional connections, increased my referral base and increased my sales.

If you’d like to find out how you can partner with Westchester Networking for Professionals, visit our 
Events Calendar to learn when the next event will take place to get involved and integrate event marketing into your small business marketing strategy to help grow your business.

Click here to learn more about WNFP's event marketing opportunities!

Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.

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