Finding new customers is a challenge for every business and could take different types of strategies. The most common strategies are face-to-face networking events, social media and the traditional snail mail.
In order to find and attract new customers you must get the visibility your company needs to gain exposure.
If you’re looking to attract new business or service new clients here’s how event marketing can help turn prospects into paying customers.
Give Something Away
Participate in donating a raffle prize giveaway it can lead to new business. You can donate a service discount or product samples. Whether the items donated from your company or your purchase it to donate, it can offer your company valuable visibility.
Attending events are a great way to meet people; most people purchase tickets to attend events, why should you do what other do; stand out from the crowd, invest as a sponsor of the event or other marketing opportunities to promote your business at the event to expand your visibility.
Introduce yourself and business to other attendees, but don’t come off too strong trying to make a sale, your goal is to increase visibility with attendee. Develop a connection and find ways you can help others and in return people would be comfortable referring you customers.
Don’t neglect to follow up those you met or visited your table at the event. You can follow up with a short “Thank You” email, for visiting your table and expressing interest in your products or services.
You must be consistent with your event marketing strategies for positive results. Once is not enough to build relationships and referrals for new customers.
Event marketing has allowed me to build my network of professional connections, increased my referral base and increased my sales.
If you’d like to find out how you can partner with Westchester Networking for Professionals, visit our Events Calendar to learn when the next event will take place to get involved and integrate event marketing into your small business marketing strategy to help grow your business.
Click here to learn more about WNFP's event marketing opportunities!
Westchester Networking for Professionals (WNFP) is an organization consisting of professionals and entrepreneurs which focuses on the success of our Members. We help our Members establish lasting relationships and generate new business opportunities towards the growth of their business.
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